Aprilia Statistics By Market Share And Demographics (2026)

Introduction

Aprilia Statistics: Aprilia is a well-known motorcycle brand famous for its speed, performance, and racing success. Over the years, it has built a strong reputation among bike enthusiasts around the world. From producing powerful motorcycles to achieving impressive results in international racing events, Aprilia continues to grow and innovate. This article explores key statistics related to Aprilia, including sales figures, production trends, market presence, racing achievements, and technological advancements.

Editor’s Choice

1. In Q1 2026, Piaggio Group generated USD 389.5 million (€341.7 million) in consolidated net sales, declined by 7.8% from the previous year.
2. Aprilia expanded its share in Europe’s performance motorcycle market to 13%.
3. The Piaggio Group reported consolidated net sales of USD 1,501.9 million, while total net profit declined 49.4% year-over-year to USD 34 million.
4. India remained Aprilia’s largest-volume market, with vehicle deliveries increasing by 15.6% in Q1 2026.
5. Aprilia introduced its 2026 lineup with new models, updated colors, and advanced racing technologies.
6. Aprilia Racing showed stronger competitiveness in 2026, with Marco Bezzecchi leading the championship after winning all 3 races and scoring 81 points.
7. The Aprilia RS 660 Factory produced 89.9 hp at 11,300 rpm and 44.5 lb-ft of torque at 9,800 rpm.
8. After only 3 rounds of the 2026 season, Aprilia Racing accumulated 158 points.
9. In April 2026, aprilia.com recorded 926.6K total visits.
10. As of 1 April 2026, Aprilia achieved a 37% fame score.

Aprilia Company Profile

Aprilia Statistics By Financial Report

• In Q1 2026, Piaggio Group generated USD 389.5 million (€341.7 million) in consolidated net sales, representing a 7.8% decline from the previous year.
• Primarily due to adverse currency movements in India, North America, and Asia.
• Aprilia delivered stronger motorcycle performance during the quarter, driven by healthy demand for the RS 125, RS 457, 660 series, and RSV4 models.
• Profitability remained under pressure, with EBITDA at USD 67.02 million (€57.5 million), while net profit fell 39.5% year-over-year to USD 6.18 million (€5.3 million).

By Market Share & Product Strategy

• Aprilia expanded its presence in Europe’s performance motorcycle market, securing a 13% share of the fully-faired sportbike segment and surpassing the combined sales of its two largest European competitors.
• The RS 660 emerged as the best-selling sportbike in Europe.
• The India-produced RS 457 ranked as Italy’s No. 2 fully-faired motorcycle, with the RS 660 and RS 457 together capturing 21% market share across their respective segments.

By Business Performance & Sales Mix

• The Piaggio Group generated USD 1,501.9 million in consolidated net sales, although net profit fell 49.4% year-over-year to USD 34 million.
• As of 2025, Aprilia delivered 55,031 motorcycles globally, reduced by 12.3% from the previous year.
• Sales remained broadly stable over the last six years, averaging around 60,000 units annually.
• Two-wheeler net sales reached USD 290.94 million (€249.6 million), supported by a strong 15.6% rise in volumes in India following the launch and delivery of new mid-size premium models.

By Country

• India remained Aprilia’s largest-volume market, with vehicle deliveries increasing by 15.6% in Q1 2026.
• In North America, the market growth rate was 24.5%, with Aprilia sales rising.
• Moreover, Piaggio’s scooter market share also improved to 30.7%.
• Western Europe recorded a 13.8% decline in Aprilia sales. Despite lower volumes, Piaggio maintained a 3% motorcycle market share and increased scooter share to 15.6%.
• Italy remained strategically important, with the RS 457 ranking as the No. 2 fully-faired motorcycle, while the RS 660 continued as Europe’s best-selling sportbike.

Aprilia Product And Technology Highlights

• Aprilia introduced its 2026 lineup with new models, updated colors, and advanced racing technologies.
• Factory editions of the RSV4, Tuono V4, RS 660, and Tuono 660 receive new “Shakedown” liveries, while the RSV4 Factory continues with a 220 HP V4 engine and Öhlins Smart EC 2.0 suspension.
• The RS 457 GP Replica adds a quick shifter, upgraded brakes, and MotoGP-inspired styling.
• Aprilia also expanded its technology offering through Corner By Corner track analytics and the new ART (Aprilia Racing Technology) accessories program.

Aprilia Motorcycle Portfolio Analysis

Aprilia MotoGP Rider Performance Overview

Aprilia RS 660 Factory Dyno Performance

(Source: motorcycle.com)

• The Aprilia RS 660 Factory produced 89.9 hp at 11,300 rpm and 44.5 lb-ft of torque at 9,800 rpm.
• In second gear, the motorcycle delivered 84.9 hp at 10,700 rpm and 43.2 lb-ft at 9,700 rpm.
• The power curve increased steadily across the rev range, peaking above 10,000 rpm.

Aprilia Racing MotoGP Season Overview

• Aprilia Racing launched the RS-GP26 on 15 January 2026, with Marco Bezzecchi and Jorge Martín continuing as the factory riders for the MotoGP season.
• The team aims to build on its record-setting 2025 campaign, when it finished 2nd in the Manufacturers’ Championship with 418 points and posted its first-ever total above 400.
• Bezzecchi secured 3rd place in the Riders’ Championship with 353 points, the best rider result in Aprilia’s MotoGP history.
• During 2025, Aprilia recorded 19 podiums, including 3 sprint-race victories and 4 Grand Prix wins, along with 5 pole positions.
• The manufacturer also surpassed 300 Grand Prix victories, ending the season with 302 wins.
• The RS-GP26 features upgrades in aerodynamics, chassis design, electronics, and its 1000cc V4 engine to strengthen competitiveness before new MotoGP regulations take effect in 2027.

By Performance Highlights

• A report published by MotoGP stated that after only 3 rounds of the 2026 season, Aprilia Racing accumulated 158 points.
• Marco Bezzecchi has delivered exceptional consistency, winning 5 consecutive Grands Prix and leading every lap during that streak.
• The team celebrated its 39th MotoGP podium overall and 34th podium since rejoining the championship in 2015.
• Aprilia’s victory count in MotoGP increased to 11, maintaining its position as the 8th most successful manufacturer in Grand Prix history.
• The brand became the 7th manufacturer to achieve a 5-race winning streak in MotoGP competition.
• Consecutive front-row qualifying appearances have now reached 5 Grands Prix.
• With 4 career MotoGP 1-2 finishes and championship positions of 1st and 2nd, Aprilia has emerged as a leading title contender in 2026.

Aprilia.com Website Traffic Statistics

• As of April 2026, aprilia.com attracted 926.6K visits.
• The website achieved a global ranking of #50,661, while placing #4,411 in Italy and #24 within the country’s vehicle category.
• Visitor engagement remained solid, with a 36.16% bounce rate and 3.41 pages viewed per session.
• Moreover, the average visit duration on the website was 1 minute and 28 seconds.

By Demographics

(Reference: similarweb.com)

• Men dominated Aprilia.com traffic, representing 78.18% of visitors, while women accounted for the remaining 21.82%.
• The strongest user share on the website is in the 25-34 age group (23.3%), followed by 18-24 (17.81%), 35-44 (17.49%), and 45-54 (17.37%).
• Mature audiences also contributed significantly, with visitors aged 55-64 making up 15.05% of traffic and those aged 65+ accounting for 8.98%.

Aprilia Motorcycles Fame & Popularity Statistics

(Source: yougov.com)

• As of 1 April 2026, Aprilia’s brand awareness has a 37% fame score.
• Consumer perception was largely positive, as the brand recorded a 20% popularity rating.
• Only 13% of respondents expressed neutral opinions.
• Only 4% of respondents held a negative view of Aprilia.

Conclusion

Aprilia has grown into a leading motorcycle brand known for its strong performance, innovative designs, and racing success. The statistics show steady growth in sales, production, and global reach over the years, as well as the brand’s popularity among riders and its strong position in the motorcycle market. With a focus on technology and quality, Aprilia is expected to continue growing and remain an important name in the industry.

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