Fathom Statistics By Industry Growth And Users (2026)

Introduction

Fathom Statistics: Fathom Statistics refers to all sorts of data, indicators, and performance metrics linked to “Fathom” analytics solutions, particularly Fathom Analytics. Released in 2018, Fathom has become known as a privacy-first solution compared to more conventional analytics systems, offering simplicity and ease of use. In contrast to the latter, which tend to use cookies and collect large amounts of personal information, Fathom can provide anonymized statistics on web traffic, including views, referrals, and site visitor behavior.

The mentioned tendency reflects the general shift in the industry towards more transparent and simple practices of data collecting. There are many businesses around the world using Fathom, but this software still occupies a relatively small portion of the analytics market segment.

In this article, you’ll learn what Fathom is, how it works, where it’s used, and what challenges it still faces.

Editor’s Choice

1. As per Enlyft, there are currently 28,062 companies across the globe using Fathom Analytics.
2. Fathom Analytics’ market share in Web Analytics is 0.1%.
3. Fathom’s overall revenue rose by 36.1% to USD 121.4 million in the second quarter of 2025, an increase from USD 89.2 million in the same quarter of 2024.
4. Fathom successfully integrated 70 agents into its Elevate program.
5. In the second quarter of 2025, Fathom recorded 12,710 real estate transactions, indicating high engagement among its users.
6. The company experienced a 25.4% YoY revenue growth in 2025, despite difficult market conditions.

General Fathom Statistics

• As per Enlyft, there are currently 28,062 companies across the globe using Fathom Analytics.
• It occupies a market share of approximately 0.07% to 0.1% within the international web analytics industry.
• Approximately 67% of Fathom Analytics users belong to small business organizations that have less than 50 employees.
• As for geography, the company has 38% of customers in the US, while another 11% are based in the UK.
• Fathom Analytics was established in 2018, initially as an open-source application before transitioning into a premium SaaS software.
• In its entirety, Fathom Analytics operates under strict privacy protocols and is entirely GDPR-compliant.
• There are no cookies employed in the platform’s operation, and no personal user data is stored in the process.
• The tracking script weighs only between 1 and 2 KB, which helps optimize website speed and loading capabilities.
• Fathom Analytics uses hashing algorithms to track and process website visitors’ data without retaining any personal data.
• This platform is one of the top 40-50 web analytics applications used internationally.
• Fathom Analytics’ scope of operations is limited to primary metrics such as page views, referrers, and conversion rates.

Fathom Industry Growth Statistics

• This analytics platform has witnessed considerable growth among its clients because of the stringent privacy laws across the world that followed from GDPR restrictions on similar applications such as Google Analytics.
• Currently, Fathom Analytics supports over 15,000 businesses around the globe, showing the adoption trend in this space of web analytics products.
• The market share for Fathom Analytics remains between 0.09% and 0.1%, depicting steady growth in this competitive analytics market.
• Currently, the product has been found on over 121,000 active websites, showing consistent growth in usage.
• Over the years, this tool has been used on over 237,000 websites, demonstrating the retention rate of this application.
• Over 67% of this user base is made up of small-scale enterprises, suggesting consistent growth among SMEs using this analytics tool.
• The product has witnessed steady growth over the years based on usage data tracked since 2016.
• The growth of Fathom has been fueled by the increased need for cookieless privacy- first analytics solutions across the world.
• In adjacent segments such as Fathom AI, the ecosystem of this analytics product has witnessed up to 300% growth every year.
• The market share of Fathom Analytics in Web Analytics is 0.1%.

(Source: enlyft.com)

Fathom Financial Statistics

• Fathom’s overall revenue rose by 36.1% to USD 121.4 million in the second quarter of 2025, an increase from USD 89.2 million in the same quarter of 2024.
• Brokerage revenue saw a significant rise of 39.6%, reaching USD 116.0 million for the second quarter of 2025, compared to USD 83.1 million in the second quarter of 2024.
• Conversely, mortgage revenue experienced a decline of 10.8%, totaling USD 3.3 million for the second quarter of 2025, down from USD 3.7 million in the second quarter of 2024.
• Title revenue surged by 88%, amounting to USD 1.5 million for the second quarter of 2025, up from USD 0.8 million in the second quarter of 2024.
• Gross profit, excluding the effects of the divested insurance business, increased by 24.7% to USD 9.4 million for the second quarter of 2025, compared to USD 7.5 million in the second quarter of 2024.
• On April 7, 2025, the Company fully repaid its USD 3.5 million convertible note.
• During the second quarter of 2025, Fathom received USD 3.0 million related to the sale of its insurance business, which was finalized in May 2024.
• Real estate transactions rose by approximately 25.4% year-over-year, totaling 12,710 in the second quarter of 2025, largely driven by the acquisition of My Home Group in November 2024.
• Total revenue for the second quarter of 2025 increased by 36.1% year-over-year to USD 121.4 million, compared to USD 89.2 million in the second quarter of 2024. This growth was mainly due to the addition of My Home Group in November 2024.

(Source: fathominc.com)

Fathom Operational Statistics

• Fathom’s network of real estate agents expanded by 22.6%, reaching around 14,981 agent licenses as of June 30, 2025, an increase from approximately 12,224 agent licenses on June 30, 2024.
• Fathom’s real estate transactions increased by 25.4%, totaling approximately 12,710 in the second quarter of 2025, compared to about 10,137 transactions in the second quarter of 2024.
• Fathom successfully integrated 70 agents into its Elevate program.

Fathom Loss From Operations Statistics

• Even though Fathom’s operations are still losing money, the company’s Q2 2025 financial reports demonstrate a notable improvement over the same period in 2024.
• In comparison to US$89.2 million recorded in 2024, total revenue for the three months ending June 30, 2025, was USD 121.4 million.
• In comparison to the same quarter last year, that is a 36.1% increase.
• Increased real estate transactions and the addition of My Home Group, which expanded the company’s agents and its sphere of influence, were the primary causes of the robust expansion.
• The overall commission and service expenses rose concurrently with the revenue increase from USD 81.1 million to USD 112.0 million, reflecting a 38.2% rise compared to the prior year.
• This indicates that the heightened transaction activity led to greater payments to agents, aligning with Fathom’s commission-driven model.
• Conversely, general and administrative costs experienced a slight reduction from USD 8.3 million to USD 8.0 million, representing a 4.3% decrease that highlights the company’s success in cost management and operational efficiency.
• Additionally, a 5.4% rise in marketing expenditures, from USD 1.33 million to USD 1.40 million, suggests that the company continues to adopt a strategic approach in its investments aimed at agent recruitment and enhancing brand visibility.
• The expenditure on technology and development increased from USD 1.56 million to USD 1.84 million, representing an 18.3% rise that signifies ongoing investment in digital infrastructure and platform improvements.
• In 2025, there was a small litigation reserve of USD 6,000, whereas no such reserves were recorded in 2024.
• The charges for depreciation and amortization were nearly identical, amounting to USD 553,000 in 2025 and USD 546,000 in 2024, reflecting a slight increase of only 1.3%.

(Source: fathominc.com)

Fathom User Statistics

• Fathom’s ecosystem (including analytics and other platforms) is being used by thousands of customers worldwide, handling billions of page views on websites.
• Under Fathom Holdings’ Real Estate sector, the ecosystem was using the platform by a total number of 14,135 active agents at the end of 2025.
• The user base (of agents) witnessed a minor decline, dropping to 14,300 users in 2024 from its previous growth trajectory.
• In mid-2025, the number of Fathom agents stood at 14,981 users. This shows continuous acquisitions by Fathom during 2025.
• During its maximum growth period in 2025, the user base was more than 28,000+ agents/users.
• In the second quarter of 2025, Fathom saw 12,710 real estate transactions, representing high engagement amongst its users.
• In the third quarter of 2025, Fathom saw 11,479 real estate transactions, representing consistent activity amongst its users.
• But in Q4 2025, the figure dropped to 8,501 transactions due to reduced user activity in that quarter. This was probably due to the housing market situation.
• Regarding AI-driven Fathom (in the meeting assistant segment), over 8,500 companies were actively utilizing its integrations.
• This depicts a high adoption rate of SaaS products by Fathom AI tools, which witnessed a growth of 20X over the last two years, leading into 2025.

Fathom Company Statistics

• Fathom Holdings recorded an impressive total revenue of USD 420.5 million for the year 2025.
• The company experienced a 25.4% YoY revenue growth in 2025, despite difficult market conditions.
• The number of total real estate transactions reached 42,405 in 2025, registering an increase of almost 14.6% year-on-year.
• In addition, for the third quarter of 2025, the company realized revenue of USD 115.3 million, which registered a 37.7% YoY revenue growth.
• Furthermore, by September 2025, Fathom had a total of 15,371 agents, an increase of 24% compared to last year.
• Additionally, Fathom recorded a total of 33,904 transactions in its first nine months of 2025, demonstrating constant business activities.
• Furthermore, for the first quarter of 2025, the company recorded revenue of USD 93.1 million, achieving a 32% YoY increase.
• In the second quarter of 2025, Fathom recorded a 36% YoY revenue growth rate as well as a 25% YoY transactions growth rate.
• Finally, brokerage business activities were predominant as they contributed to a total of USD 399 million of 2025 revenue.
• Despite recording a net loss of USD 20.3 million in 2025, the figure is an improvement.
• Some of the companies that use Fathom Analytics include:

Fathom Recent Development Statistics

• In April 2026, Fathom launched an extensive upgrade to its platform that includes features such as bot-less meeting recordings, real-time summaries, and additional artificial intelligence integrations.
• The Fathom Analytics solution underwent constant improvement throughout 2025- 2026, with notable updates like Google Search Console integration, improved data export options, and a new analytics engine for increased speed.
• The company recorded a 25% increase in its revenues and transactions in 2025, showcasing its successful business growth alongside the development of its products and platforms.

Conclusion

In summary, based on Fathom’s statistics, we can say that Fathom is a small but rapidly evolving web analytics software solution, which is based on a minimalist and privacy-oriented approach. By being implemented by 28,062 organizations worldwide and having a market share of about 0.1%, Fathom consistently proves its importance for users who prioritize compliance and light analytics systems.

The focus on cookie-free, real-time analysis, and simpler metrics suggests that the analytics field is evolving towards more privacy-oriented solutions. In light of privacy concerns becoming even more relevant nowadays, Fathom’s performance clearly demonstrates that it is one of the directions in which the future lies.

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