Piaggio Statistics By Sales And Performance (2026)

Introduction

Piaggio Statistics: Piaggio is a popular automobile company that makes scooters, motorcycles, and commercial vehicles. Over the years, the company has earned customers’ trust by offering reliable products, modern designs, and strong performance. Its focus on quality has helped it grow successfully. This statistical analysis of Piaggio highlights key patterns and provides useful insights into the company’s success. By examining the data, we can better understand how Piaggio maintains its position in a competitive market and makes informed business decisions.

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1. Piaggio has a market value of about €540.07 million (USD 583.3 million) as of 31 March 2026.
2. Piaggio traded at EUR 1.74 (approximately USD 1.88) on 11 December 2025, up 1.16%, with a volume of 406,234 shares.
3. Piaggio generated most of its revenue from scooters, motorcycles, and motorized cycles, which accounted for 76.9% of sales, with 329,000 units sold in 2025.
4. In the first nine months of 2025, Piaggio sold a total of 346,500 vehicles worldwide.
5. In 2026, EMEA and Americas are expected to reach 44,000 units, while India and Asia Pacific may reach 42,700 and 21,600 units, respectively.
6. For fiscal year 2026, Piaggio projects net sales to reach €213.9 million (USD 231 million) in EMEA & Americas, €80.5 million (USD 87 million) in India, and €47.3 million (USD 51.1 million) in Asia Pacific.
7. Piaggio aims to exceed 22,000 units in 2026, following 2025 retail sales of 18,457 units, down 26% YoY.
8. Piaggio serves diverse buyers, with urban commuters aged 18-45 earning USD 20,000–60,000 forming its core scooter demand base across Europe and Asia.

Piaggio Group Overview

Financial Valuation Of Piaggio & C. SpA

Piaggio Stock Performance Statistics

(Source: investing.com)

• Piaggio traded at EUR 1.74 (approximately USD 1.88) on 11 December 2025, up 1.16%, with a volume of 406,234 shares.
• Market cap stood around USD 662 million, with revenue of USD 1.59 billion and net income of USD 33 million.
• Stock performance showed a mixed trend: +8.42% (1 month) but -5.85% (6 months), and 1.86% (1 year).
• Valuation metrics included P/E 20.36, P/B 1.51, EV/EBITDA 6.05, and dividend yield 4.61%.
• The balance sheet shows an ROE of 7.4%, an ROA of 1.6%, and a gross margin of 27.1%.

Piaggio Group Sales Overview

• The Piaggio Group experienced weaker European demand in 2025, mainly due to Euro 5+ emissions rules that are affecting sales volumes.
• In the first nine months of 2025, Piaggio sold a total of 346,500 vehicles worldwide, down 8.8% vs. 380,000 last year, with net sales of €1,204.4 million (approx. USD 1,300.8 million).
• Piaggio achieved a record industrial gross margin of 30.5% (up from 29.2% in 2024).
• Two-wheeler sales were 263,100 units, down 9.4% from around 265,621 units earlier.
• Commercial vehicle sales reached 116,200 units, generating net sales of approximately USD 374.3 million (€346.6 million).

Product Mix And Global Presence

• Euronext Markets further stated that Piaggio generated most of its revenue from scooters, motorcycles, and motorized cycles, which accounted for 76.9% of sales, with 329,000 units sold in 2025.
• However, contextualize that this contributed to a total of 445,200 vehicles sold for the full year 2025.
• Light utility vehicles accounted for 23.1% of the market, with 116,200 units, mainly APE and Porter models used for deliveries.
• Key brands include Piaggio, Vespa, Aprilia, and Moto Guzzi.
• The company operates 7 plants across Italy (4), India, Vietnam, and Indonesia.
• Sales are split across EMEA/Americas (65.3%), India (19.9%), and Asia-Pacific (14.8%).

By Performance Statistics

• Two-wheelers totaled 263,100 units (-9.4%), generating €951.9 million (USD 1,028.1 million), while spares added €116.9 million (USD 126.2 million).
• Weak demand in Europe continued after the Euro 5+ rules took effect, though the company held 10.3% market share in Europe and 17.9% in scooters.
• North America’s scooter share reached 33.9%, supported by brands like Aprilia and Moto Guzzi.
• Commercial vehicles fell to 83,400 units (-7.1%), with net sales of €252.5 million (USD 272.7 million).

Piaggio Regional Sales Volume Statistics

(Source: piaggiogroup.com)

• EMEA and the Americas are projected to sell around 44,000 units by the end of 2026.
• Moreover, India and the Asia Pacific region are estimated at 42,700 and 21,600 units, respectively.
• Two-wheeler sales in EMEA and the Americas for 2026 are estimated at 40.3 thousand units, down 10% from 2025 levels.
• Moreover, India and the Asia-Pacific region accounted for 10.4 thousand and 21.6 thousand units, respectively.
• The commercial vehicles segment in India is estimated to have a sales volume of 32.4 thousand units, and the EMEA and Americas at 3.7 thousand units in 2026.

By Net Sales

• According to the Piaggio Group’s reports, net sales in EMEA and the Americas will reach 213.9 million euros (USD 231.0 million) in 2026.
• In India, it will reach around €80.5 million (USD 87 million), and Asia Pacific at €47.3 million (USD 51.1 million).
• The Two-wheeler net sales are estimated to reach €190.7 million (USD 205.9 million) in EMEA, €47.3 million (USD 51.1 million) in Asia Pacific, and €11.7 million (USD 12.64 million) in India.
• In the commercial vehicles segment, India’s net sales will reach €68.9 million (USD 74.4 million) in 2026, followed by EMEA and the Americas with €23.2 million (USD 25.1 million).

Piaggio EV Growth And Strategy

• Piaggio aims to exceed 22,000 units in 2026, following 2025 retail sales of 18,457 units, down 26% YoY, according to autocarpro.in.
• Meanwhile, India’s total market reached 699,073 units.
• In H1 2025, retail sales dropped sharply by 32% to 7,357 units due to rising competition.
• Piaggio operates 8 Ape EV models and ranks 6th in India’s electric three-wheeler segment.
• New ApéElectrik models (236 km and 174 km range) plus exports to Africa and Sri Lanka aim to support recovery and long-term EV expansion.

Piaggio Customer Segments And Demand Drivers

• According to Porter’s Five Forces, Piaggio serves diverse buyers, with urban commuters aged 18-45 earning USD 20,000-60,000 forming its core scooter demand base across Europe and Asia.
• Lifestyle-focused customers aged 25-44 with incomes of USD 40,000-100,000+ prefer Vespa models, paying 20%-35% more for design, brand value, and personalization.
• Performance riders aged 25-60 choose Aprilia motorcycles, supported by rising demand for midweight sport and touring models since 2022-2025.
• Touring and heritage users remain loyal to Moto Guzzi, typically higher-income buyers with strong brand communities.
• Electric mobility users and fleet buyers focus on cost efficiency, with e-scooters accounting for approximately 6%-8% of EU registrations in 2024.

Top Piaggio Motor Vehicle Models, 2026

Conclusion

The statistical study of Piaggio shows its strong performance in the automobile market. The data highlights important trends in sales, production, and customer demand. It also shows how the company continues to grow and meet market needs. Overall, this analysis helps us understand Piaggio’s success and the role of statistics in making better business decisions.

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