Moto Guzzi Statistics By Features And Revenue (2026)

Introduction

Moto Guzzi Statistics: Moto Guzzi is a classic Italian motorcycle brand, known for its strong history and unique style since 1921. It is famous for building bikes that feel different from others on the road. The brand is best known for its special V-twin engine placed sideways, which gives its motorcycles a bold look and a strong, steady ride. Moto Guzzi bikes are built with a mix of tradition and modern design, making them both stylish and reliable. Popular models like the V7, V85 TT, and California showcase the brand’s focus on comfort, character, and ease of riding. Today, Moto Guzzi continues to attract riders who want something classic, unique, and full of personality.

Editor’s Choice

1. Moto Guzzi’s global revenue is estimated at USD 95.44 million for 2026.
2. In 2025, the Piaggio Group generated EUR 1,501.9 million (USD 1.62 billion) in net sales, representing an 11.7% decline from the previous year.
3. The average price of Moto Guzzi motorcycles will reach USD 14.92K by 2026.
4. Total sales reached 6.44 thousand units in 2025 and are expected to be 6.40 thousand units in 2026.
5. In Q1 2026, Piaggio reported V7 range growth, with refreshed Stone, Special, and Sport models showing inventories of 90, 95, and 94 units.
6. In 2025, Italy recorded 331,634 motorcycle registrations, marking a 6.0% year-over-year decline for Moto Guzzi.
7. Moto Guzzi riders are mostly older enthusiasts, with the median age increasing from 27 to 32 years, then to over 50 years in 2026.
8. Since 1921, the Mandello del Lario factory has been upgraded, with completion in mid-2026, reopening on 4 September 2026, and a production capacity of 40,000 units/year.

Moto Guzzi Overview

Top Features

• Moto Guzzi combines 105 years of motorcycle heritage with modern technology across its 12-model 2026 lineup.
• The brand’s signature 90° transverse V-twin engine is offered in 853 cc and 1,042 cc versions, producing 67.3-115 hp and 79-105 Nm of torque.
• A shaft-drive system is standard on all models, from USD 9,690 to USD 17,690, reducing maintenance requirements.
• Advanced safety features include a 6-axis IMU, Cornering ABS, traction control, and up to 5 riding modes depending on the model.
• Selected models feature 4D radar-based rider assistance, including collision warning, blind-spot monitoring, lane-change assist, and adaptive cruise control.
• The V100 Mandello introduces adaptive aerodynamics developed through more than 200 hours of wind-tunnel testing.
• Premium Brembo braking systems use 320 mm front discs and 260-280 mm rear discs.
• All models meet Euro 5+ regulations, while V7 variants offer a 35 kW (47 hp) A2 license option.
• Moto Guzzi continues production at its historic factory and plans to open a modernized facility in 2026.

Moto Guzzi Key Developments (2025-2026)

• Wildguzzi’s report further stated that the V100 Mandello emerged as a strong performer in 2025.
• In the first half of 2025, combined sales of Aprilia and Moto Guzzi in North America increased by +6.9%.
• Across Europe, Moto Guzzi maintained its premium niche positioning, competing with manufacturers in the heavyweight, touring, and adventure-touring motorcycle segments.
• The 2026 lineup introduced Euro 5+ compliant engines, upgraded electronics, fresh color options, and enhanced rider-assistance features for the Stelvio and V100 models.

Piaggio Group Financial Performance

• Moto Guzzi’s financial performance is reported within the consolidated results of its parent company, the Piaggio Group.
• In 2025, the Group generated EUR 1,501.9 million (USD 1.62 billion) in net sales, with 11.7% decline from the previous year, according to a report published by Piaggio Group.
• The two-wheeler division contributed EUR 1,155.4 million (USD 1.25 billion) in revenue and recorded sales of 329,000 units.
• Gross profit reached EUR 457.6 million (USD 494 million), resulting in a 30.5% gross margin.
• EBITDA stood at EUR 250.8 million (USD 271 million), with an EBITDA margin of 16.7%.
• EBIT totaled EUR 101.2 million (USD 109 million), while net profit amounted to EUR 34.0 million (USD 37 million).
• Net financial debt was EUR 577.6 million (USD 624 million), capital expenditure reached EUR 140.6 million ( USD 152 million), and total vehicle sales were 445,200 units in 2025.

By Revenue

(Reference: coolest-gadgets.com)

• Moto Guzzi’s global revenue stands at an estimated USD 95.44 million for 2026, compared with USD 96.17 million in 2025, reflecting a slight 0.50% year-over-year.
• Revenue is projected to rise to USD 97.42 million in 2027 (+2.07%), remain at USD 97.42 million in 2028, and then reach USD 100.50 million in 2029.

By Average Price

• According to Statista, the average price of Moto Guzzi motorcycles remained relatively stable, from USD 14.83K in 2024 to USD 14.94K in 2025, and is estimated to reach USD 14.92K by 2026.
• Pricing is expected to stay consistent thereafter, averaging USD 14.94K in both 2027 and 2028, and rising modestly to USD 15.01K by 2029

Moto Guzzi Sales Statistics

• According to Statista projections, Moto Guzzi sales reached 6.44 thousand units in 2025, are pacing to reach 6.40 thousand units by the close of 2026, and will recover to 6.52 thousand units in 2027.
• Sales are forecast to remain at 6.52 thousand units in 2028, then increase to 6.70 thousand units in 2029.

By Model Sales Report, Q1 2026

• Piaggio Group’s report also mentioned that the V7 range continued to gain momentum in Q1 2026, with the V7 Stone, V7 Special, and V7 Sport benefiting from the brand’s product refresh. Dealer inventories stood at approximately 90, 95, and 94 units, respectively.
• The V7 Sport strengthened its market position following its February 2025 launch and April 2025 dealer rollout, with a starting price of USD 10,690.
• The V85 family delivered stable performance, with around 107 V85 TT units and 45 V85 TT Travel units listed in dealer inventory.
• The Stelvio continued its positive sales trajectory, while the new Stelvio Duecento Tributo entered the market with a limited production run of 2,758 numbered motorcycles worldwide.
• The V100 Mandello range remained a key growth driver in 2026, with dealer inventories of roughly 105 units for the standard model and 42 units for the V100 Mandello S.

Moto Guzzi Market Performance By Geography

Italy

• Moto Guzzi registrations totaled 331,634 units in 2025, down 6.0%.
• The market rebounded in January-April 2026, with 129,117 units, up 14.9%.
• The total revenue reached USD 0.956 billion, while long-term growth is projected at a 5.576% CAGR.

Germany

• Remained the largest European motorcycle market by value, generating USD 1.749 billion in revenue during 2025.
• Overall registrations reduced by 159,764 units, down from 35.7%, but the market recovered sharply, with growth of 44.5% in Q1 2026.

France

• Motorcycle registrations reached 179,225 units in 2025, down 6.4% from the previous year.
• Despite market revenue of USD 1.168 billion, Piaggio continued to face structural weakness.
• Nevertheless, Q1 2026 recorded a modest return of 10.2% recovery.

The United Kingdom

• Registered 89,645 units in 2025, reflecting a decrease by 19.3%
• The market generated approximately USD 1.414 billion in revenue and is expected to grow at a CAGR of 6.234%.

Spain

• This country stood out as the best-performing major European market, with sales increasing by 8.3% to 242,580 units in 2025, followed by an additional 26.8% increase in Q1 2026.
• Moreover, the market revenue totaled USD 0.688 billion.

The United States

• Moto Guzzi’s Motorcycle market generated approximately USD 9.64 billion in revenue during 2025 and accounted for around 11.5% of global demand.
• Registrations increased +1.8% through April 2026, although premium motorcycle sales remained relatively soft.

Asia Pacific

• India delivered the strongest performance, with Piaggio revenue up 3.8% and motorcycle sales down by 27.1% in Q1 2026.
• Meanwhile, China’s sales declined by 6.4%, followed by Japan (-12.1%), and ASEAN (+5.2%).

Moto Guzzi User Demographics And Customer Profile

• Moto Guzzi primarily attracts older motorcycle enthusiasts, with the median rider age rising from 27 years and 32 years to 50+ years in 2026. The 45-64 age group remains the largest customer segment.
• Younger rider participation has declined significantly. The share of riders under 18 fell from 8% to 2%, while the 18-24 group declined from 16% to 6% between 1990 and 2025.
• Female ridership continues to expand, increasing from 8% to 19% and projected to reach around 25% in the near term. Women riders have a median age of 39 years, compared with 48 years for men.
• Women captured 60% complete safety courses vs. 42% for men, while accessories spending accounts for USD 574 compared with USD 497 overall.
• A median household income of USD 62,500, while Moto Guzzi models are priced from USD 9,690 to USD 18,490.
• Among heritage brand buyers under 35, 64% value history and craftsmanship most, while 31% prioritize technology; premium ranges from 22% to 35% overall.
• Recommendation rates drop from 78% to 30%, and repurchase intent declines to 25%, indicating weaker overall loyalty.
• BMW shows 68% loyalty, while Triumph records 71% among owners, respectively.

Moto Guzzi 2026 Motorcycle Line-up

Moto Guzzi Mandello Del Lario Factory & Sustainability Transformation

• The Mandello del Lario factory, operating since 1921, is undergoing a major green transformation under Piaggio Group, with modernization progressing toward completion by mid-2026 and an official reopening on 4 September 2026, while production capacity is set to reach 40,000 units/year.
• Architect Greg Lynn redesigned the site, preserving existing structures while integrating solar energy systems, sustainable materials, and new public spaces: a museum, a cafe, and a visitor center.
• Renewable energy upgrades deploy photovoltaic installations at sites across Italy and globally, enabling Piaggio’s clean-energy transition across factories in Europe and Asia.
• The portfolio includes Vespa Electric, Porter NPE, and Ape E-City Ultra, delivering 236 km of range, 9.55 kW of power, and 45 Nm of torque.
• Electric three-wheelers achieved 18,457 units in 2025, reflecting strong growth in Piaggio’s electrified mobility segment.
• India penetration reached 21.5%-22.8% in 2025 and 22.8%-32.4% in Q1 FY26, with forecasts of 37%-40% by 2026 and 50% by 2028.
• Partnership with BP Jio-BP expands EV charging infrastructure by 2030, supporting global shift to 750 million electric two- and three-wheelers by 2040.
• Worker agreements in 2026 improved labor conditions, with 89.5% approval, a €720 increase in performance bonuses, and expanded safety, training, and welfare commissions.
• Piaggio’s long-term sustainability plan targets a 90% reduction in emissions by 2050.

Conclusion

Moto Guzzi is a well-known Italian motorcycle company. It is famous for its unique design and strong V-twin engines. The brand has a long history and is loved by riders who enjoy classic style and smooth riding. Even today, it combines tradition with modern technology. Moto Guzzi continues to make special motorcycles that stand out in the market and attract loyal fans around the world. It remains a respected brand globally.

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