Instamojo Statistics By Usage And Revenue (2026)

Introduction

Instamojo Statistics: Instamojo is one such platform in India that has become quite famous as a digital payment and commerce platform. The platform caters mainly to small businesses and entrepreneurs who are looking for simple and easy payment gateways. Through time, the company has not just limited its services to just payment but also to eCommerce, loans, and business management.

Various reports from the industry, along with the company, suggest that there have been many takers for their platform, especially amongst MSMEs and direct-to-consumer brands in India. Although the company faces regulatory issues in the payments space, it plays an important role in helping small businesses digitize.

Editor’s Choice

1. Instamojo has secured USD 12.2 million in funding from investors such as Kalaari Capital, Gunosy Capital, and 500 Global.
2. The data shows that there are currently 842 live stores operating on the Instamojo platform.
3. Instagram is used by 53.4% of Instamojo stores.
4. Instamojo Research and Development has the highest reported revenue at approximately USD 2.42 million as of March 2025.
5. Razorpay is listed as the leading competitor to Instamojo with revenue of approximately USD 731.1 million.
6. Instamojo acquired GetMeAShop in February 2020, a company originally founded in 2013 in Delhi, India.
7. Instamojo’s projected yearly revenue stands at USD 22.4 million.
8. Instamojo employs 144 individuals.

General Instamojo Statistics

• Instamojo, a Series C corporation located in Bengaluru, India, was established in 2012 by Akash Gehani, Aditya Sengupta, Sampad Swain, and Harshad Sharma.
• It functions as a provider of eCommerce platforms, online store creation tools, and payment solutions.
• Instamojo has secured USD 12.2 million in funding from investors such as Kalaari Capital, Gunosy Capital, and 500 Global.
• The company faces competition from 891 active rivals, which includes 103 that have received funding and 46 that have exited the market.
• Among Instamojo’s primary competitors are companies like Stripe, Shopify, and Razorpay.

Instamojo Growth Statistics

• The data shows that there are currently 842 live stores operating on the Instamojo platform.
• Instamojo stores recorded a 1.4% quarter-over-quarter increase in 2026 Q1.
• The platform experienced a 25% year-over-year decline in active stores during 2026 Q1.
• Active stores grew steadily from 1,003 in 2022 Q4 to a peak of 1,341 in 2023 Q3.
• Store activity remained relatively stable in late 2023, with 1,338 active stores in 2023 Q4.
• During 2024, the number of active stores gradually declined from 1,279 in Q1 to 1,179 in Q3.
• A major drop occurred in 2024 Q4, when active stores fell to 696.
• Instamojo recovered in 2025 Q1 with active stores increasing to 1,114.
• After the 2025 Q1 recovery, store counts declined again through 2025, reaching 942 in Q3 before slightly rising to 966 in Q4.

(Reference: storeleads.app)

Social Media Usage On Instamojo Stores Statistics

• Instagram is used by 53.4% of Instamojo stores.
• Facebook is used by 35.9% of Instamojo stores.
• YouTube is used by 21.0% of Instamojo stores.

(Source: storeleads.app)

Websites Using Instamojo Statistics

• Instamojo is used by a diverse range of websites across multiple industries and business categories.
• preethabalakrishnan.com has the highest technology count in the sample, with 98 technologies detected.
• akp51v.com follows closely with 96 integrated technologies.
• therover.myinstamojo.com:443 is listed with 81 technologies.
• tempoforhire.com uses 73 technologies on its platform.
• sflc.in and kohinoortech.com have 68 and 67 technologies, respectively.
• efillingonline.com is associated with 55 technologies.
• cilliarys.com operates with 51 technologies.
• techdatasolution.co.in has 33 technologies integrated into its website.
• FreshersIndia.in records the lowest technology count in the sample at 15.

(Source: ful.io)

Instamojo Legal Entities Statistics

• Instamojo is associated with four active legal entities registered in India.
• Instamojo Research and Development has the highest reported revenue at approximately USD 2.42 million as of March 2025.
• Instamojo Technologies Private Limited was incorporated in March 2013, making it the oldest entity listed.
• Instamojo Research and Development reported 19 employees, while Instamojo Technologies Private Limited reported 26 employees in the latest available records.
• Instamojo Payment Solutions Private Limited reported no recorded revenue in the available financial data, while Luxempire Houselifestyle LLP was incorporated in November 2023.

Instamojo Competitors Statistics

• Razorpay is listed as the leading competitor to Instamojo with revenue of approximately USD 731.1 million.
• Shopify has one of the largest workforces among the competitors, employing around 19,659 people.
• Cashfree reported revenue of about USD 177 million along with 12% employee growth.
• PayUmoney is shown with revenue of approximately USD 14 million and a workforce of 74 employees.
• Stripe generated around USD 1.86 billion in revenue and reported total funding of USD 2.3 billion.
• Paytm recorded revenue of nearly USD 3.91 billion and the highest employee count in the list at 21,498 employees.
• PayPal stands out as the largest company in the comparison, with revenue exceeding USD 24 billion and a valuation of about USD 209.6 billion.
• CardConnect reported negative employee growth of 2%, indicating a slight workforce decline.
• Spreedly generated approximately USD 21.4 million in revenue and raised around USD 81.1 million in funding.

(Source: growjo.com)

Instamojo Acquisitions Statistics

• Instamojo has acquired three companies and has not made any investment deals so far.
• The company acquired Showman in April 2021; Showman was founded in 2019 and is based in Bengaluru, India.
• Instamojo acquired GetMeAShop in February 2020, a company originally founded in 2013 in Delhi, India.
• Another acquisition involving GetMeAShop was recorded in December 2015, indicating Instamojo’s continued focus on strengthening its eCommerce and merchant solutions ecosystem.

Instamojo Revenue Statistics

• Instamojo’s projected yearly revenue stands at USD 22.4 million.
• Instamojo’s estimated revenue per staff member amounts to USD 155,875.
• Instamojo has secured total funding of USD 8.4 million.

Instamojo Store Categories Statistics

• 18.9% of Instamojo stores offer Apparel items.
• 11.6% of Instamojo stores provide Food & Drink items.
• 8.8% of Instamojo stores feature Home & Garden items.

Instamojo Store Domain Distribution Statistics

• 87.1% of Instamojo stores utilize a .com domain.
• 9.3% of Instamojo stores utilize a .in domain.
• 1.2% of Instamojo stores utilize a .co.in domain.

(Source: storeleads.app)

Instamojo Stores Technologies Statistics

• Cloudfront CDN is utilized by 68.1% of Instamojo stores.
• YouTube Player is employed by 1.4% of Instamojo stores.
• Google Tag Manager is implemented by 0.8% of Instamojo stores.

Instamojo Employee Statistics

• Instamojo employs 144 individuals.
• Last year, Instamojo increased its workforce by 18%.

Instamojo Recent Development Statistics

• In February 2024, Instamojo made known its intention to move away from the payment aggregators’ segment and concentrate on becoming a direct consumer platform technology provider for small businesses and e-commerce.
• In October 2024, it became clear that Instamojo’s strategy was to move back into the realm of profitability by applying again for a payment aggregator’s license, once they had overcome certain regulatory obstacles related to the RBI’s licensing norms.
• In March 2024, Instamojo made public its plans to develop new products as well as merchant solutions on its platform.

Conclusion

Despite Instamojo’s growth in the development of other business-related tools and financial products, the company still serves as an essential player in promoting the development of the Indian digital commerce and fintech industry by offering affordable payment processing and online selling options for small businesses.

This shows the increasing need for the development of integrated platforms that cater not only to payment processing but also to other aspects of entrepreneurial activity. From current market trends, it can be seen that Instamojo has significantly contributed to the process of digital transformation among MSMEs and independent entrepreneurs in India.

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