Video Marketing Statistics By Industry Size And Best Practices (2026)

Introduction

Video Marketing Statistics: Video marketing in 2026 is no longer a fleeting trend but a full-blown marketing tactic that has never been more popular. Video marketing is changing the way companies interact with their customers to increase engagement and conversion rates. Video consumption and spending are growing despite some declines in sentiment metrics. Videos have become the preferred format across ROIs, and AI technology is changing the way videos are scripted, edited, captioned, and produced.

Traditional taglines and static posts no longer work, especially in the digital space, where videos rule the internet. Brands need to be able to tell their stories using creative, authentic and compelling videos. This research paper will highlight key video marketing statistics in 2026 and show businesses how they can use videos as a marketing tool to increase their conversions and exposure.

Editor’s Choice

1. A large number of video marketers, estimated at 87%, agree that their video marketing has enhanced their lead generation campaigns.
2. 73% of all B2B marketers report that videos have helped increase their ROI.
3. Video marketing will be used by 68% of marketers by the year 2026.
4. Video marketers and businesses resort to Product Demos for 15% of their videos.
5. Over 500 hours of video content is uploaded on YouTube every day.
6. Viewing time for Instagram videos has grown by 80% since 2017.
7. 86.9% of marketers believe that video marketing can be useful and essential for their marketing strategies.
8. On average, individuals spend 18 hours weekly watching videos online.
9. 63% of marketers use artificial intelligence for video production/editing, saving them money over conventional methods.

General Video Marketing Statistics

• A large number of video marketers, estimated at 87%, agree that their video marketing has enhanced their lead generation campaigns.
• Additionally, 87% of marketers have claimed there has been an increase in their sales directly related to the adoption of video marketing.
• In addition, 82% of digital marketers have claimed that their video marketing efforts have helped in extending visitor stay on their website.
• On the other hand, 66% of marketers involved in video marketing have said that using videos has led to a significant decrease in customer queries, reaching an unprecedented level, which represents a remarkable 13% rise compared to last year.
• As per the Video Marketing Statistics 2024, around 91% of people watch an explainer video before buying a product or service.
• Post watching a video, almost 82% of the viewers have decided to buy a product or service.
• Furthermore, 77% of people have bought or downloaded applications after viewing videos of them.
• By 2024, a staggering 89% of consumers showed interest in companies using video to strengthen their brand presence.
• Also, 87% of consumers think that video quality has a direct impact on the trustworthiness of a company.
• Worldwide spending on search advertising is expected to hit around USD 190.5 billion by the year 2024.

Video Marketing Industry Size Statistics

• According to the latest Statista video marketing statistics, global digital video advertising expenses reached over USD 190 billion in 2024 (USD 191.4 billion). There is an increase of about 10% from the last year’s numbers (USD 173.5 billion) and an approximate 21% growth from 2022 (USD 158.8 billion).
• An expected increase of 8.4% will bring global digital video advertising expenses above USD 200 billion for the first time (USD 207.5 billion) by the end of the year.
• In 2017, global expenses on digital video advertising have risen significantly since then, reaching only about USD 35 billion globally. Spending in this area grew by more than 53%, rising to about USD 50 billion in 2018 (USD 53.43 billion), and nearly doubled two years later (USD 106.5 billion).
• The expenditures of industries are forecasted to keep increasing until the end of the decade but at a more modest rate. A 7.7% growth in 2026 will drive spending beyond USD 220 billion (USD 223.5 billion), reaching USD 239.1 billion (+7%).
• In 2029, worldwide expenditure on digital video advertising will reach USD 268 billion, up 29% from 2025. Assuming that forecasts come true, the worldwide expenditure on digital video advertising will be more than seven times higher in 2029 compared to 2017.

Video Marketing Best Practices Statistics

• Shorter videos (two minutes or less) receive more engagement.
• 85% of all videos posted on Facebook are viewed without sound, whereas 60% of all Instagram Stories are viewed with sound enabled.
• Google Chrome does not allow autoplay because 82% of consumers dislike autoplay.
• 13% of viewers quit watching a video after 30 seconds, 45% after a minute, and 60% after two minutes.
• 65% of viewers skip online video advertisements immediately.
• 93% of all marketers utilize videos.
• 73% of all B2B marketers report that videos have helped increase their ROI.

Video Marketing Adoption Statistics

• Since the incorporation of video marketing as a marketing technique, firms have reported a growth rate of 25% from 2016 onwards.
• Video marketing will be used by 68% of marketers by the year 2026.
• Video testimonies make up 39% of video content created by organizations, and this type of video marketing is the most popular in 2026.
• 85% of video marketers feel that videos play a more crucial role than any other form of content in attracting audiences on the Internet.
• Video marketing takes up 21-30% of most marketers’ budgets, indicating its significance.

Video Marketing Spending Statistics

• It is predicted that the total spend on short-form digital video advertising in the globe will amount to USD 111 billion in 2025, as per Statista. Given the above projection, the spend on short-form digital video advertising will increase by about 12% in 2024 (USD 99.43 billion).
• The spend on short form digital ads has seen an upsurge since 2017, whereby the spend was USD 1.57 billion. Thereafter, it more than tripled (+191.1%) to USD 4.6 billion in 2018, while there was a similar increase (+179.7%) for the subsequent year, taking the total spend above USD 10 billion (USD 12.87 billion).
• While it exceeded USD 32 billion in 2020, the spend increased by more than half (+92.5%) to reach USD 62.21 billion in 2021. Then, by 2024, it surpassed USD 99 billion (+59.8%).
• The growth pace is likely to slow after 2025, reaching USD 122.5 billion in 2026 (+10.2%) and exceeding USD 134 billion the following year (+9.6%). In 2029, the total spend on short form digital video advertising is forecasted to reach USD 157.5 billion, marking a rise of over two-fifths (41.9%) from 2025.

Type Of Video Content Statistics

• With 27.2% of votes, Social Media Videos is the most-used approach among video marketers and businesses for creating video content.
• Explainer videos are made by 25.2% of video marketers and businesses as part of their video marketing strategy.
• Video marketers and businesses resort to Product Demos for 15% of their videos.
• How-to videos constitute 9.7% of videos for presenting business videos.
• Customer testimonial videos have been created by 13.1% of video marketers and businesses.
• Company culture videos constitute 4.9% of videos made by video marketers and businesses.
• Finally, sales videos make up 4.9% of videos.

Social Media Video Marketing Statistics

• 65% of people utilize YouTube in helping them solve problems.
• 45% of people using Twitter are keen on seeing celebrity videos.
• 90% of the video views by Twitter are done using a mobile phone.
• Over 1.9 billion individuals use YouTube. It is almost one-third of the entire internet population.
• The highest earner through YouTube earned USD 29.5 billion last year, but he is just nine years old.
• There are 2.3 billion users of YouTube globally (and counting).
• 62% of individuals claim to be more interested in a certain product after viewing its video on Facebook Stories.
• Facebook registers over 8 billion video views daily.
• There are 75 million daily visitors of Facebook’s video portal.
• Social video earns 1200% more shares than text and images put together.
• The promotion of videos is now on an equal level with that of photos on Facebook.
• Snaps of Snapchat users view 7 billion videos daily.
• There are over 1 billion views daily on TikTok.
• LinkedIn’s video campaign has a 50% view rate.
• Videos posted on social media get 1200% higher shares than text or images.
• Mobile video advertising expenditure is set to hit USD 51.5 billion every year by 2025, compared to USD 16.4 billion in 2020.
• Facebook is the platform mostly used by social marketers.
• 81% of firms choose to use Facebook for video marketing.

YouTube Video Statistics

• Over 500 hours of video content is uploaded on YouTube every day.
• 70% of YouTube videos are watched on their mobile phones.
• YouTube is the most preferred platform for watching videos by roughly 67% of the viewers.
• The average daily viewing time of a YouTube user is around 17 minutes.
• As per Think with Google, 40% of the people have bought a product after seeing it on YouTube.
• Almost all social media marketers, i.e., over 50% of them, make videos for YouTube.
• YouTube assists in discovering new brands or products for about 90% of the viewers.

Facebook Video Statistics

• Over 8 billion videos are watched on Facebook every day.
• Facebook video views average 26 minutes per day per user.
• Socialinsider found out that Facebook pages with more than 100,000 followers posted 71% of video content.
• Videos that can be viewed in vertical format through mobile phones were most engaged with on Facebook.
• Over 500 million people watch videos on Facebook.
• More than 73% of marketers use Facebook video advertisements to advertise their products or services.
• Conversion is highest for video advertisements on Facebook between 16 to 20 seconds in duration.

Instagram Video Statistics

• Viewing time for Instagram videos has grown by 80% since 2017.
• According to research conducted by YetPo, 30% of users who bought the product learned about it from Instagram.
• As many as 77% of marketers produce video content for IGTV.
• Research shows that 79% of the newly acquired customers of brands or organizations came from Instagram.
• Furthermore, marketers have reported that the Instagram story feature has helped them acquire 73% more customers.
• Approximately 70% of users use the swipe-up function to access the links provided by brands on Instagram stories.

LinkedIn Video Statistics

• Approximately 80% of users at Linkedin would rather watch videos muted.
• According to the research conducted by Wyzowl, 38% of marketers use video content at LinkedIn, 75% of whom consider it successful.
• Live streaming at Linkedin may get better results compared to regular videos.
• Videos at Linkedin that are from 30 to 90 seconds long perform best.

Video Marketing Strategy Statistics

• 86.9% of marketers believe that video marketing can be useful and essential for their marketing strategies.
• 13.1% of marketers find video marketing unnecessary for their marketing strategy.
• 43.2% of marketers prefer using video marketing to make their brands aware.
• 27.2% of marketers believe in using video marketing for generating leads and increasing sales.
• 17% of marketers consider the video marketing strategy as an effort to drive more traffic to their website.
• 12.6% of marketers see the use of video marketing as beneficial for establishing their social media presence.
• 68.9% of marketers go for the in-house process of creating videos for marketing their products or services.
• 31.1% of marketers hire any other company to create videos for them in order to market.
• 53.4 % of marketers and businesses focus on knowing their customers well and their issues before making any marketing strategy.
• 30.4% of marketers and businesses try to strategize video marketing according to their business objectives.
• 11.2% of marketers and businesses analyze customer behavior for developing an effective video marketing strategy.

Video Consumption Statistics

• WorldStream says 33.33% of total online time is spent consuming video content.
• On average, individuals spend 18 hours weekly watching videos online.
• According to Think with Google, 60% of users feel more comfortable watching videos online than on TV.
• According to Wyzowl, 98% of viewers watch videos that explain products or services.
• Almost 84% of video consumers say they have bought a product or service based on a brand’s video.
• Based on the research done by Limelight, there has been an increase in the consumption of online video content for all age groups; however, the highest increase was seen in individuals aged above 46 years.
• According to Social Media Week, 75% of users find it more comfortable to consume video content in horizontal mode on their mobile devices.
• One billion hours of video content is being consumed on YouTube every day.
• The percentage of video viewing through the use of mobile phones in the world exceeds 75%.
• Most of the videos (87%) associated with the business are being watched using a desktop computer.
• It has been seen through a study by Verizon and Publicis that 92% of viewers watch videos without the use of audio, and 50% use captions.
• The video that was under 90 seconds long retained its viewability up to 50%.
• 92% of videos viewed through a mobile phone get shared among others.

AI In Video Marketing Statistics

• 63% of marketers use artificial intelligence for video production/editing, saving them money over conventional methods.
• 49% of marketers use artificial intelligence every day for image or video creation (Canva/Morning Consult).
• 41% of businesses use artificial intelligence for video creation.
• 58% of marketing videos include voiceover produced using artificial intelligence.
• Subtitles created using artificial intelligence may increase retention by 65%.
• Marketing videos that incorporate artificial intelligence have an ROI improvement of 82%.
• 96% of marketers experience positive ROI through artificial intelligence-powered video marketing.
• By 2026, 30% of all outbound marketing communications will be artificially created.

B2B Video Marketing Statistics

• 98% of business-to-business decision-makers have seen explainer videos.
• 87% of business-to-business consumers claim that video marketing content affected their buying decisions.

Product Video Marketing Statistics

• 13.99% of marketers will spend more on video marketing platforms by 2026.
• Approximately 51% of consumers depend on product videos to make an informed buying decision.
• 96% of marketers concur that videos have been helpful in increasing users’ knowledge about their products or services.
• 96% of consumers watch explainer videos to learn about the product, and 89% say they have been persuaded to buy it.

Video Marketing ROI Statistics

• 88% of video marketers say that video marketing helps improve user understanding about their product or services.
• 90% of video marketers feel that video marketing is responsible for increasing brand awareness.
• 86% of video marketers believe that video marketing has helped them attract more traffic to their site.
• 87% of video marketers feel that video marketing has helped them generate leads.
• 87% of video marketers feel that video marketing has helped increase their sales.
• 82% of video marketers have stated that video marketing has helped keep visitors on their website longer.

Video Marketing Investment Statistics

• As much as an enormous 85.9% of organizations have developed a separate budget for video marketing.
• Similarly, 5.8% are spending more than 50% of their total marketing budget on video marketing.
• Moreover, 14.1% are spending 25%-50% of their total marketing budget on video marketing.
• Also, 40.8% are spending 10%-25% of their total marketing budget on video marketing.
• Conversely, 39.3% are spending less than 10% of their total marketing budget on video marketing.
• For the year 2023-24, 66% of organizations are likely to continue investing in video marketing.
• However, 34% of organizations are not willing to invest in video marketing anymore.

Post-Pandemic Video Marketing Statistics

• Videos are some of the industries that were minimally impacted by the outbreak of the pandemic.
• The survey also found out that there was a 61% increase in Gen-Z and Millennial viewership for videos during the pandemic.
• As suggested by the study carried out by Wyzowl, 91% of marketers believe that video content has increased relevance for businesses during this period.
• In 2020, 24% of marketers adopted video marketing for the first time.
• After the pandemic, 70% of marketers want to allocate more funds for video marketing.
• As a result of the pandemic, 74% of marketers had to adopt a video marketing strategy.
• The study by Wyzowl reveals that due to the effects of the coronavirus, 92% of marketers had their plans disrupted.

Reasons For Not Using Video Marketing

• However, the most important reason that marketers don’t adopt video marketing is that most marketers (37%) do not know how to start!
• Time is another important constraint in video marketing adoption as more than one quarter of non-users believe they do not have sufficient time to use video marketing.
• 16% of non-users find it difficult to understand what ROI video marketing will provide them.
• 11% of non-users think it is expensive.
• 5% find it difficult to sell the idea to decision makers.
• And another 5% of non-users do not consider the necessity for video marketing in their marketing strategies.
• Nonetheless, 68% of non-users are expected to use video marketing by 2026.

Conclusion

The use of videos still remains the best method in a marketer’s toolbox. The video marketing statistics 2026 reveal user preference towards videos and their performance metrics. The learnings derived from such video marketing statistics and trends undoubtedly prove the immense potential of digital video marketing in the contemporary world. By comprehending the current uses of video marketing and employing vital digital video marketing statistics, marketers can develop highly impactful marketing campaigns.

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