QQ Statistics By User, Revenue And Trend (2026)

Introduction

QQ Statistics: QQ stands as one of China’s first instant messaging platforms, while also becoming a major force in the country. Tencent developed the platform, which became available to users in 1999 as a desktop messaging service that later grew into mobile social networking, gaming, digital entertainment, and cloud services. Even though WeChat serves as a major competitor to QQ, the platform maintains its status as a vital part of Tencent’s digital ecosystem because younger users, students, and gamers use it extensively. Between 2025 and 2026, QQ maintains its active user base, which numbers in the hundreds of millions, while helping Tencent generate revenue from social networking, gaming, and digital media.

The research-based analysis provides essential QQ statistics, which include user metrics and demographics, revenue trends, engagement patterns, and market impact.

Editor’s Choice

1. The active user count for QQ mobile reached 534 million in 2025, down 3% from the previous year but up 2% from the previous quarter.
2. Tencent reported 268 million customers who paid for its value-added services, representing annual growth of 3%.
3. The study found that 83.5% of QQ users access the platform via smartphones, indicating that most prefer mobile devices.
4. Users aged 15 to 24 access QQ services on mobile devices at a rate of 91%.
5. The platform shows cross-platform usage, with 33% of users accessing QQ on both desktop and mobile devices.
6. Users spend an average of 8.2 minutes on mobile sessions, while 56% of users open the app multiple times throughout the day.
7. The platform handles 62% of its traffic through users who share videos and images, which shows that multimedia content drives platform usage.
8. 71% of users within the QQ system use AI-powered recommendation systems to find content.
9. QQ’s communication network handles more than 17 billion daily messages from users on the platform.
10. Text-based messages make up 73% of total messages, while 19% contain multimedia elements, including images and videos.
11. Users send more than 450 million voice messages every day, and video calls increased by 22.2 % year-over-year.
12. The platform distributes 3.2 billion stickers every month, while users send the most popular emoji 8.9 billion times.
13. The platform shows that 68% of QQ users play at least one game, while 15% play every day.
14. Students make up 42.1% of QQ users, indicating that younger users are strongly adopting the platform.

User Growth and Monetization Trends in WeChat and QQ Ecosystem

(Source: prnewswire.com)

• The most current operating metrics show that Tencent’s ecosystem, which includes WeChat and QQ as its main platforms, maintains increasing user engagement and revenue generation capacity.
• As of March 31, 2025, the combined monthly active users (MAU) of Weixin and WeChat reached 1.43 billion, which represents a 3% year-over-year increase from 1.359 billion in 2024 and a 1% quarterly growth from 1.385 billion in December 2024.
• The platform maintains its dominant status in social media and digital payments and super-app ecosystems through this continuous growth.
• The mobile device MAU for QQ declined slightly to 534 million users, down 3% year-over-year from 553 million, yet the platform showed 2% quarter-on-quarter growth, suggesting younger users maintain the user base.
• The number of paying users of fee-based value-added services (VAS) reached 268 million, representing 3% year-over-year growth and a 2% quarter-on-quarter increase.
• The company achieves revenue growth through Tencent’s digital subscription services and its gaming and premium content offerings, which support its overall platform monetization approach and user engagement strategy in China’s extensive digital market.

QQ Mobile App Engagement and User Behavior Trends

• The mobile ecosystem of QQ maintains its success through three main elements: strong youth engagement, mobile-first usage patterns, and digital services that work together with China’s social media platforms.
• The platform reported 534 million active users in March 2025, underscoring its ongoing appeal to younger users.
• The platform shows mobile usage as its primary activity, with 83.5% of users accessing QQ on their smartphones, indicating a growing trend of people using mobile devices for messaging, social networking, and sharing multimedia content.
• The study shows that 91% of users aged 15 to 24 years old use mobile devices to access QQ, which shows that Gen Z considers QQ to be their main communication tool.
• The study shows that 33% of users continue to use QQ through both mobile devices and desktop computers, which shows that users engage with the platform on different devices.
• The average mobile session lasts 8.2 minutes, while 56% of users open the app multiple times daily.
• The platform reaches high user activity levels because 62% of daily website traffic comes from users who share videos and images.
• The application uses an AI-powered recommendation system developed by Tencent’s AI division, with which 71% of users engage to create customized content experiences.
• Users spend 39% of their time with QQ Music content included in the app, while they spend 22.6% of their time playing mobile games that developers include in the app.
• The QQ Lite platform handles 1.2 billion daily push notifications, serving 22 million users, thereby demonstrating its capacity for extensive mobile content distribution and communication operations.

QQ Communication Ecosystem

• QQ’s digital messaging system is an active platform that uses multimedia content to connect with its extensive user base.
• According to Tencent data, QQ users send over 17 billion messages daily, underscoring the platform’s massive scale in instant messaging and social communication.
• The platform shows a strong preference for traditional text messaging, which accounts for 73% of total messages, whereas multimedia sharing activities, including photos, videos, and files, account for 19%, indicating the platform’s development into a complete media-sharing service.
• Group communication is particularly important, with 41% of messages sent in group chats, and QQ allows up to 2,000 members per group, supporting communities such as schools, gaming groups, and professional networks.
• Users send over 450 million voice messages daily, while voice messaging usage increased by 12% year-over-year in 2023.
• The number of video calls increased by 22.5% between 2022 and 2023, while QQ’s video conferencing system attracts 5 million users every month.
• Engagement with expressive content remains high, with 3.2 billion stickers shared monthly, and the most popular emoji was used 8.9 billion times in 2023.
• Additionally, AI-powered translation, developed by Tencent’s AI division, is now used in 6% of all messages, enhancing cross-language communication.
• Users who exhibit educational and workplace usage patterns constitute a separate group, distinct from the 25 % of users who join study groups in schools and the 18 % of users who use QQ for workplace communication in rural areas.

QQ Gaming Ecosystem

• The gaming ecosystem integrated within QQ represents a powerful driver of user engagement, social interaction, and digital entertainment revenue.
• Tencent operates QQ Games as a gaming platform that offers more than 1000 games to its 220 million active users who access it monthly in 2023.
• The platform shows high gaming activity: 68% of QQ users have already played at least one game, and 15% use the app for daily gaming. The game Dungeon Fighter Online attracts 9.4 million players who access it through QQ, while QQ Speed had 10.2 million daily active users during late 2023.
• The platform’s social features foster stronger connections among users. 26% of group conversations on QQ are game-related, and 8.1 million users participate in game livestreams weekly.
• The monetization process shows significant results: 21% of users make in-game purchases through QQ Wallet, and the top five games generate over ¥1 billion in monthly revenue.
• ‘The gaming ecosystem of QQ demonstrates how social media platforms, gaming communities, and digital commerce platforms are becoming more unified.

QQ User Demographics and Digital Behavior Trends

• QQ’s user base reflects a youth-driven social media ecosystem that enables users to share content and join fandom communities while enjoying digital entertainment.
• Data show that 42.1% of QQ users are students, and 24% are employed professionals who primarily work in IT, education, and the creative industries.
• The demographic distribution shows that QQ represents a strong platform for young digital natives and early-career professionals.
• User engagement levels show significant activity because 34.2% of users spend over 10 hours on the platform each week, with peak usage times occurring between 8 p.m. and 11 p.m. when people watch shows and socialize online.
• Users create content-driven interactions through their online activities because more than 80% of users follow influencers or creators.
• 29% of users join fandom communities that focus on anime, music, and gaming.
• QQ Zone maintains a strong user base with 240 million monthly active users, who show 18.3% of users sharing their personal thoughts through blog-style content.
• The behavioural data shows that 39% of users have two accounts, 26% of users change their avatars every month, and 21.4% of users live in rural areas or suburban areas, which highlights the different ways users experience QQ through personalized content and social interactions.

The “Mini-World” (Xiao Shijie) Evolution

AI Integration and “QQ Sentinel” Security

Conclusion

Tencent continues to operate its digital ecosystem through QQ, which maintains its status as a vital component despite the emergence of rival platforms. The platform maintains its appeal to younger users who exceed 500 million mobile users by offering messaging, gaming, multimedia sharing, and social networking services. The platform maintains its importance to China’s digital economy through its active user base, which sends billions of messages daily and maintains high mobile activity, and its complete gaming system.

The combination of artificial intelligence capabilities, security features, and video-based content development has become a key factor for

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