Key Takeaways
- GetWhys, a Boise, Idaho-based B2B GTM research platform, closed a $5.2M Seed II round led by EPIC Ventures, bringing total funding to $8.5M
- The round was oversubscribed and included 6 investors: CEAS Investments, Portland Seed Fund, Next Frontier Capital, Tuesday Capital, and Capital Eleven
- Revenue grew more than 10x in the past year; enterprise customers include Intel, Verizon, Docusign, CDW, and Commvault
- Funds will be directed toward go-to-market acceleration, product development, and expanding the company’s proprietary buyer interview dataset
Quick Recap
GetWhys, the Boise, Idaho-based AI-powered customer intelligence platform, has officially announced a $5.2 million Seed II funding round, confirmed exclusively to Crunchbase News on April 15, 2026.
The round was led by EPIC Ventures and comes just 14 months after the company’s $2.75M Seed I close in February 2025. The oversubscribed nature of the raise signals strong early investor conviction in GetWhys’ model of converting verified buyer interviews into ready-to-deploy go-to-market (GTM) intelligence for B2B revenue teams.
Funding Use and the Backers Behind It
The $5.2M Seed II was led by EPIC Ventures, a prominent early-stage fund in the Mountain West. Joining the round were new entrants CEAS Investments and Portland Seed Fund, alongside existing backers Next Frontier Capital, Tuesday Capital, and Capital Eleven, the last three of which all doubled down after participating in the Seed I round.
GetWhys intends to deploy the capital across three focus areas: accelerating go-to-market efforts, deepening product development, and growing its proprietary dataset of in-depth buyer interviews. The dataset is central to the platform’s competitive moat. Unlike survey-based platforms or generic LLM tools, GetWhys uses human researchers to conduct interviews and then applies large language models to analyze and operationalize the findings at scale.
Craig Jeppson, Principal at EPIC Ventures, framed the investment plainly: “They understood that the bottleneck wasn’t the lack of data, but the speed and cost of turning that data into action. When we saw them scale ARR 10x in nine months while displacing high-priced alternatives like GLG and Writer.com, it was clear they had captured lightning in a bottle.”
Erika Nash, Partner at Next Frontier Capital, added that GetWhys demonstrates “a rare combination of speed, capital efficiency, and product depth early in its lifecycle,” specifically calling out the platform’s grounding in real customer conversations versus generic or public data.
CEO Philippe Boutros summed up the company’s positioning: “Every PMM we’ve talked to describes the same problem: by the time the external research arrives, the moment has passed. GetWhys closes that gap, and our insight advantage is compounding with every passing month.”
New Foundation of B2B Research in 2026
The broader market context is hard to ignore. B2B companies are under mounting pressure to shorten research-to-revenue cycles. A 2026 study found that firms using AI in marketing and sales achieve 20 to 30% higher campaign ROI versus peers not adopting AI, per McKinsey research cited by MassMetric. Simultaneously, 57% of B2B companies have already deployed AI in sales functions, and the conversation intelligence market reached $1.6 billion in 2023 and is projected to hit $8.4 billion by 2030.
Traditional market research alternatives are expensive and slow. Before platforms like GetWhys, GTM teams had to invest thousands of dollars into expert network interviews or tens-to-hundreds of thousands of dollars into full market research projects, with weeks of turnaround time. GetWhys was explicitly built to displace that model with a flat annual platform fee and unlimited dataset access.
The founding team, composed of former Big Tech market researchers Philippe Boutros, Tyler Honsinger, and Viet Phan, launched GetWhys in 2023 after recognizing that LLMs created an opportunity to build a research-based business with a fundamentally different economic model: collect buyer intelligence once, and let many teams build off of it, rather than replicating the same expensive interviews for each client. The platform’s current customer roster, which includes Intel, Verizon, Docusign, Commvault, and CDW, validates that the enterprise buying motion is working.
Competitive Landscape
GetWhys operates in the fast-growing B2B customer intelligence and market research SaaS space. Its two most direct mid-market competitors are Suzy (on-demand consumer insights) and Cint (global research marketplace).
| Feature/Metric | GetWhys | Suzy | Cint |
| Primary Focus | B2B buyer intelligence, GTM enablement | Consumer insights, brand research | Survey sample marketplace |
| Data Model | Proprietary library of human-conducted buyer interviews + enterprise internal data | Proprietary consumer panel (1M+) + 70+ external panels | 800+ supply partners, 130+ countries |
| AI Layer | LLM analysis on top of human-gathered qualitative interviews | AI-moderated surveys (“Suzy Speaks”), survey analytics | Programmatic sampling and fraud detection AI |
| GTM Output | Messaging drafts, content, competitive materials for PMMs | Reports, presentations via “Suzy Stories” | Raw data delivery to research teams |
| Target Customer | Enterprise B2B PMMs, product marketing, sales enablement | Enterprise consumer brands, CPG, financial services | Research agencies, brands, media companies |
| Pricing Model | Flat annual platform fee, unlimited access | Annual license: approx. $34K to $187K/year, median $88K | Pay-as-you-go, no free tier |
| Total Funding | $8.5M (Seed II, April 2026) | $104.1M+ (Series D) | Public company (CINT.ST, Stockholm) |
| Notable Clients | Intel, Verizon, Docusign, CDW, Commvault | Consumer brands, financial services clients | 4,000+ insights-driven companies |
Strategic Read
GetWhys wins clearly among B2B-focused PMMs and product marketers who need research converted directly into usable GTM outputs, not just raw data or survey reports. Suzy holds an advantage in breadth of research methodology and managed services for large consumer brands, while Cint is the dominant choice for research teams that need massive, global sample access at scale. GetWhys is not yet competing at Suzy or Cint’s funding level, but its 10x ARR growth and enterprise client list suggest it is capturing real wallet share from high-cost alternatives like GLG.
Bayelsa Watch’s Takeaway
I’ll be straight with you: this one caught my attention more than most Seed II announcements do. I think this is a big deal because the problem GetWhys is solving is one that B2B marketing teams have been quietly complaining about for years. In my experience tracking go-to-market tooling, the gap between “we have buyer insights” and “we can actually use them in a campaign right now” is massive, and most platforms have not closed it. GetWhys is not just selling faster research; it is selling research that arrives in a form your team can act on immediately.
What I find genuinely compelling is the proprietary dataset angle. Every interview added compounds the platform’s value, which is a flywheel dynamic that’s very hard for competitors to replicate quickly. I generally prefer startups that build structural data advantages over those racing purely on model performance, and GetWhys fits that profile well.
