Tommy Hilfiger Statistics By Revenue And Facts (2026)

Introduction

Tommy Hilfiger Statistics: Tommy Hilfiger is a well-known American fashion brand known for its clean, classic look and modern twist. Designer Tommy Hilfiger launched it in the 1980s, and it soon stood out for its bold red, white, and blue logo and sporty, smart style. The brand blends preppy basics with a touch of street fashion, appealing to a broad range of age groups.

Today, it offers more than clothing; it includes denim, shoes, bags, watches, and perfumes. Tommy Hilfiger remains popular through strong advertising, celebrity partnerships, and fresh new collections. Known for comfort, quality, and a simple global aesthetic, the brand continues to influence contemporary fashion worldwide.

Editor’s Choice

• In Q3 2025, Tommy Hilfiger brand revenue was USD 1,217.7 million, compared with USD 1,200.9 million in the same quarter last year.
• Within Tommy Hilfiger, North America accounted for USD 1,371.2 million, representing 15.85% of PVH’s total revenue.
• PVH maintained its full-year adjusted earnings guidance at USD 10.75 to USD 11.00 per share.
• Tommy.com’s total web traffic fell 16.3% in January 2026 compared with the prior month.
• The website’s visitors are 54.37% female and 45.63% male.
• The largest visitor age group is 25-34, representing 25.29% of total traffic.
• Tommy Hilfiger Corporate Newsroom reports a presence in 100 countries and over 2,000 retail outlets worldwide in 2025.
• Paid-media performance improvements have been reported externally, including a 25% reduction in cost per acquisition (CPA) and a 64% increase in paid-media sales in one award entry.
• Tommy Hilfiger and Cadillac Formula 1® Team announced a fanwear launch on Feb 5, 2026, aligning the brand with Cadillac’s 2026 F1 debut and adding another high-reach sport channel for brand visibility.

About Tommy Hilfiger

Tommy Hilfiger (PVH Corp.) Financial Report – Q3, 2025

• PVH Corp. (the owner of Tommy Hilfiger) reported results for its third quarter of fiscal 2025, which covered 13 weeks ending November 2, 2025.
• In this quarter, Tommy Hilfiger brand revenue was USD 1,217.7 million, compared with USD 1,200.9 million in the same quarter last year.
• PVH stated that Tommy Hilfiger revenue increased 1% year over year on a reported basis and decreased 2% in constant currency, which indicates currency benefits supported the reported growth rate.
• PVH’s total company revenue was USD 2,294.3 million, compared with USD 2,255.1 million in the prior-year quarter.
• Gross profit was USD 1,292.8 million, compared with USD 1,316.6 million a year ago.
• Gross margin of 56.3%, down from 58.4% in the prior-year quarter, indicating year-over-year margin pressure.
• GAAP operating profit (EBIT) was USD 180.8 million, compared with USD 183.1 million in the prior-year quarter.
• GAAP net income was USD 4.2 million, compared with USD 131.9 million a year ago, which shows a sharp decline in reported profitability.
• GAAP diluted EPS was USD 0.09, compared with USD 2.34 in the prior-year quarter.
• On a non-GAAP basis, PVH reported EPS of USD 2.83, compared with USD 3.03 a year ago.
• Additionally, EBIT of USD 202.3 million, compared with USD 236.5 million a year ago.
• By brand in the quarter, PVH reported Tommy Hilfiger revenue of USD 1,217.7 million, Calvin Klein revenue of USD 1,018.2 million, and Heritage Brands revenue of USD 58.4 million.
• By region in the quarter, EMEA revenue of USD 1,113.9 million, Americas revenue of USD 682.8 million, APAC revenue of USD 391.9 million, and Licensing revenue of USD 105.7 million.
• For the outlook provided with this release, PVH guided to full-year fiscal 2025 non-GAAP EPS of USD 10.85 to USD 11 and a non-GAAP operating margin of approximately 8.5%.
• For the next quarter (PVH’s fourth quarter fiscal 2025), PVH guided to non-GAAP EPS of USD 3.20 to USD 3.35.

Tommy Hilfiger Revenue Breakdown and Revenue Mix

• According to sec.gov, within Tommy Hilfiger, North America accounted for USD 1,371.2 million, representing 15.85% of PVH’s total revenue.
• Also within Tommy Hilfiger, International contributed USD 3,218.5 million, equal to 37.20% of PVH’s total revenue.
• Looking at Tommy Hilfiger’s revenue composition as a proxy for “core product sales vs. licensing/other,” Tommy Hilfiger North America (USD 1,371.2 million total) was primarily driven by net sales of USD 1,252.8 million (91.37%).
• In North America, royalty revenue totalled USD 97.8 million (7.13%), indicating a smaller but meaningful licensing component.
• In North America, advertising and other revenue totalled USD 20.6 million (1.50%), which was immaterial relative to net sales.
• For Tommy Hilfiger International (USD 3,218.5 million total), revenue was even more concentrated in core sales, with net sales of USD 3,142.9 million (97.65%).
• International royalty revenue was USD 58.7 million (1.82%), suggesting a limited reliance on licensing income outside North America.
• International advertising and other revenue totaled USD 16.9 million (0.53%), a minimal share of the overall mix.

PVH Expects 2025 Sales Growth Despite Tariff Pressure And Uncertainty

• PVH Corp. (owner of Tommy Hilfiger and Calvin Klein) said the company expected 2025 to be a comeback year.
• Tommy Hilfiger benefited from a marketing campaign linked to “F1: The Movie” and from a partnership with the U.S. SailGP racing team.
• After the announcement, PVH shares rose 6.4% in after-hours trading.
• According to MarketWatch, PVH maintained its full-year adjusted earnings guidance at USD 10.75 to USD 11.00 per share.
• CEO Stefan Larsson said the updated guidance reflects confidence in execution despite an uncertain global macro environment.
• For Q2, PVH reported sales up 4% year over year to USD 2.17 billion, exceeding market expectations (FactSet).
• PVH reported adjusted EPS of USD 2.52, which also beat expectations.

Top Most Sold Out Products of Tommy Hilfiger

Tommy Hilfiger’s Website Traffic Analyses

• Based on Similarweb’s estimates, tommy.com’s total web traffic fell by 16.3% in January 2026 versus the prior month.
• In January 2026, the bounce rate was 43.16%, meaning that about 43.16% of visits ended after users viewed only one page.
• Users viewed an average of 5.11 pages per visit, and spent an average of 00:02:54 per visit.
• Over the last three months, tommy.com’s global rank moved from 2,847 to 3,419.

By Country

(Reference: similarweb.com)

• As of January 2026, the United States accounts for 18.39% of tommy.com web traffic, down 38.99%.
• The United Kingdom, France, Germany, and Italy generate 7.28%, 6.29%, 6.23%, and 6.01% of tommy.com web traffic, respectively, and their traffic shares are down by 29.68%, 3.1%, 12.51%, and 9.91%, respectively.

By Demographics

(Reference: similarweb.com)

• Tommy.com visitors are 54.37% female and 45.63% male.
• The largest visitor age group is 25-34, representing 25.29% of total traffic.
• As a research analyst, I observe that visitors aged 45-54 account for 18.93%, followed by 35-44 for 18.8%, 55-64 for 14.18%, 1824 for 13.5%, and 65+ for 9.3% of total traffic.

Tommy Hilfiger Store Statistics

• Tommy Hilfiger Corporate Newsroom reports a presence in 100 countries and over 2,000 retail outlets worldwide in 2025.
• PVH stated it sold products through approximately 1,400 company-operated free-standing store locations worldwide under its TOMMY HILFIGER and Calvin Klein trademarks.
• It also operated approximately 1,500 company-owned shop-in-shop/concession locations.
• PVH disclosed that it leased and operated approximately 1,400 retail locations across the U.S., Canada, Europe, Asia-Pacific, and Brazil.
• Tommy Hilfiger licensing activity spans approximately 35 license agreements, supporting additional distribution beyond company-operated doors.

Tommy Hilfiger Digital Marketing Overview And Key Performance Insights

• Tommy Hilfiger uses a digitally led marketing approach to grow brand visibility and support e-commerce performance.
• Quin Engine Report further stated that there was around 40% improvement in conversions from on-site personalisation.
• Paid-media performance improvements have been reported externally, including a 25% reduction in cost per acquisition (CPA) and a 64% increase in paid-media sales in one award entry.
• According to lefty.io, the brand’s influencer strategy has also been positioned as material, including an estimated USD 140 million in earned media value (EMV) growth reported by an influencer analytics provider.
• Instagram’s report also stated that Tommy Hilfiger’s social reach is large, with the official Instagram account at about 15 million followers and the official Facebook page at about 14.5 million likes.

Recent Developments of Tommy Hilfiger

• Lea Rytz Goldman became the Global Brand President of Tommy Hilfiger in April 2024.
• FY2025 Q1 trading snapshot (PVH, parent company): PVH reported revenue of USD 1.98 billion (+2%) and EPS of USD 2.30, while Tommy Hilfiger brand sales rose to USD 1.05 billion (+3.4%) for the quarter.
• PVH warned that tariffs would reduce profit, citing an unmitigated impact of USD 65 million (about USD 1.05 per share), and lowered its adjusted EPS outlook to USD 10.75-USD 11.00 (from USD 12.40-USD 12.75).
• PVH reported that Tommy Hilfiger revenue increased 4% year over year in Q2, indicating growth in reported terms but FX headwinds to underlying performance.
• The gross margin was 57.7% versus 60.1% a year earlier, and PVH linked the decline to a more promotional market, higher tariffs, and mix effects.
• Tommy Hilfiger announced “TOMMY HILFIGER New York”, a new dress-casual, tailoring-led menswear expression scheduled to launch in Spring 2026.
• Tommy Hilfiger and Liverpool FC announced a global partnership, marking the brand’s first entry into club football.
• Tommy Hilfiger and Cadillac Formula 1® Team announced a fanwear launch on Feb 5, 2026, aligning the brand with Cadillac’s 2026 F1 debut and adding another high-reach sport channel for brand visibility.
• A Tommy x Cadillac F1 item (logo vest) was listed at USD 179.00 with an expected ship date of Feb 21, 2026.

Conclusion

Tommy Hilfiger stands out worldwide for its classic American look with a modern twist. Its bold red, white, and blue style is readily identifiable. Large collaborations and stores worldwide sustain the brand’s popularity across all age groups. As trends change, Tommy stays fresh while keeping its strong roots. That mix of tradition, new ideas, and pop culture makes it a brand that feels timeless and still cool today.

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