Puma Statistics By Facts And Trends (2026)

Introduction

Puma Statistics: Puma is known for its sporty style and powerful performance. Puma is a leading sportswear brand. Founded in Germany in 1948, it has grown into a worldwide company. Puma designs shoes, clothing, and accessories for both sports and daily use. Trusted by athletes, it is also a favourite in street fashion. Puma stands out for combining comfort, speed, and modern design.

It is strong in football, running, training, basketball, and motorsport. Puma also works with top creators and celebrities to launch fresh collections. With its “Forever Faster” spirit, Puma continues to pursue new ideas. Today, it also focuses more on sustainability, making products that look good and feel good while caring for the planet.

Editor’s Choice

1. In 2026, Puma is expected to generate approximately USD 8.0 billion in revenue, representing a year-over-year increase of about 8%.
2. On an enterprise value basis (including debt), the PUMA business is valued at approximately USD 4.97 billion in January 2026.
3. Based on PUMA’s reported January-September 2025, Footwear generated about USD 3.80 billion, representing 55.1% of net sales.
4. In the first nine months of 2025 (Jan-Sep 2025), PUMA generated total net sales of EUR 5,973.9 million (approximately USD 7.01 billion).
5. Vietnam is PUMA’s largest production hub, accounting for 35% of total product manufacturing.
6. The average price of PUMA sneakers is USD 88.5, placing them in the mid-price segment.
7. Approximately 92% of U.S. consumers are aware of the PUMA brand.
8. The average price of PUMA sneakers is USD 88.5.
9. In 2025, PUMA aims to use recycled materials in 90% of its footwear.
10. As of June 30, 2025, PUMA employs 18,296 people globally.
11. PUMA leads the pack with a 4.76 rating, and it barely changes (4.75) when people talk about quality and durability.
12. PUMA plans to train 100,000 direct and indirect employees on women’s empowerment, map human rights risks across its supply chain, and complete 25,000 hours of community engagement globally each year.

About Puma

Key Corporate Actions And Leadership Changes

• In January 2026, Anta Sports acquired a 29.06% stake in PUMA for USD 1.8 billion, becoming the largest shareholder, according to Wikipedia.
• In April 2025, Arne Freundt stepped down; Arthur Hoeld took over as CEO on July 1, 2025.
• In November 2022, Arne Freundt took charge as Puma’s new CEO.
• Former footballer Bjørn Gulden took over as CEO in July 2013, bringing a fresh playbook.
• Franz Koch became CEO, replacing Jochen Zeitz, who moved up to Chairman.
• In July 2011, PUMA changed its status from AG to SE and rebranded as PUMA SE across Europe.
• PUMA acquired its Dutch partner, Dobotex, on January 1, 2009, and completed the remaining acquisition on January 1, 2012.
• On March 10, 2010, PUMA bought Cobra Golf, expanding beyond shoes and apparel into equipment.

PUMA’s Market And Financial Report

(Source: eulerpool.com)

• In 2026, Puma is expected to generate approximately USD 8.0 billion in revenue, representing a year-over-year increase of about 8%.
• Earnings Before Interest and Taxes (EBIT) is projected at approximately USD 7.9 million, implying an EBIT margin of roughly 0.1%.
• Net income is forecasted to be approximately negative USD 178 million, translating into a net margin of about -2.2%
• According to Twelve Data, PUMA SE is trading at USD 20.13 per share, with a market value of about USD 3 billion, in January 2026.
• On an enterprise value basis (including debt), the business is valued at approximately USD 4.97 billion.
• Total debt is about USD 2.49 billion, with cash of USD 242.97 million; debt-to-equity is 131.48%.
• The net profit margin is -3.44%, and the return on equity is -10.06%. The operating margin is 2.02%, and return on assets is 1.88%.
• Trailing twelve-month revenue is about USD 7.58 billion, with gross profit of USD 3.52 billion and EBITDA of about USD 872.94 million.
• Quarterly revenue declined by 15.30% year-over-year.
• The current ratio is 122.90%, shares outstanding are 147.14 million, and the free float is 97.52 million.
• By ownership, insiders hold 3.36%, and institutions hold 75.18%.
• The stock has been volatile but not extreme, with a beta of 0.93.
• The 52-week low is USD 14.98, and the 52-week high is USD 22.38.
• The forward annual dividend is USD 1.77 per share (about 0.09% yield), while the trailing dividend yield is about 0.02%.
• Levered free cash flow is about USD 258.19 million, and operating cash flow is about USD 117.36 million.

Net Sales By Segment

• Based on PUMA’s reported January-September 2025 (9 million) results, Footwear generated about USD 3.80 billion, representing 55.1% of net sales.
• Apparel accounted for approximately USD 2.11 billion, representing 30.6% of net sales.
• Accessories generated approximately USD 0.99 billion, representing 14.3% of net sales.

By Region

• According to Puma’s official report, in the first nine months of 2025 (Jan-Sep 2025), PUMA generated total net sales of EUR 5,973.9 million (approximately USD 7.01 billion).
• EMEA accounted for 43.1% of net sales, totalling USD 3.02 billion, based on regional sales of EUR 2,574.0 million.
• The Americas accounted for 37.0% of net sales, totalling EUR 2,211.7 million (approximately USD 2.60 billion).

PUMA Production Share By Country

• Vietnam is PUMA’s largest production hub, accounting for 35% of total product manufacturing.
• China is the second-largest producer, accounting for 26% of PUMA’s total production, followed by Bangladesh at 14% and Cambodia at 13%.
• Indonesia and India account for 4% and 2%, respectively.

Average Price Of PUMA Shoes By Category

(Reference: runrepeat.com)

• The average price of PUMA sneakers is USD 88.5, placing them in the mid-price segment.
• Basketball shoes are the most expensive category, with an average price of USD 120.7.
• Running shoes are priced at an average of USD 104.2.
• Training shoes are the most affordable, with an average price of USD 81.4.
• Overall, the average price of PUMA shoes across all categories is USD 95.3.

Use Of Recycled Materials In PUMA Footwear

(Reference: runrepeat.com)

• In 2025, PUMA aims to use recycled materials in 90% of its footwear, highlighting an aggressive sustainability target.
• As of 2022, the share rose further to 61%, continuing the upward trend.

PUMA Brand Statistics

• According to RunRepeat, 92% of United States consumers are aware of the PUMA brand.
• Only 32% of consumers consider PUMA a popular brand.
• About 21% of consumers actively use PUMA products.
• Brand loyalty stands at 14%, indicating that a relatively small share of users consistently repurchase PUMA products.

PUMA Employee Statistics

• As of June 30, 2025, PUMA employs 18,296 people globally, according to Stock Analysis.
• The company reported a net reduction of 124 employees, and overall employee growth was 0.67% lower.
• Revenue generated per employee is approximately USD 418,204.
• Moreover, profit per employee is around USD 14,393.

Brand Ratings Snapshot

(Source: website-files.com)

• PUMA leads the pack with a 4.76 rating, and it barely changes (4.75) when people talk about quality and durability.
• Adidas ranks second at 4.72, but drops sharply to 4.06 when quality and durability are considered.
• HOKA ranks third overall at 4.34, down to 3.56 for quality and durability.
• Nike ranks fourth at 3.91 and drops to 3.25 when quality and durability are considered.

Puma Sale Schedule 2025-2026

PUMA Sustainability Targets And Commitments

(Source: puma.com)

• As part of its human rights commitments, PUMA plans to train 100,000 direct and indirect employees on women’s empowerment.
• PUMA will map human rights risks across its entire supply chain to better identify and manage potential issues.
• The company plans to complete 25,000 hours of community engagement activities globally every year.
• For health and safety, PUMA targets zero fatal accidents across its own operations and its supplier facilities.
• PUMA aims to reduce the overall accident rate to 0.5 across operations and suppliers.
• In the chemicals management area, PUMA aims to ensure that 100% of its products are safe for consumer use.
• The company targets reducing restricted-substance failures to below 1%.
• PUMA also plans to reduce organic solvent use to less than 10 grams per pair.
• For water and air management, PUMA targets 90% compliance with ZDHC wastewater guidelines across suppliers.
• The company also aims for 90% compliance with ZDHC air quality standards. PUMA plans to reduce water use per product by 15%.
• In climate action, PUMA aligns its climate goals with the 1.5 °C pathway.
• The company targets 100% renewable energy use across its own operations.
• PUMA also aims to achieve 25% adoption of renewable energy among its core suppliers.
• For products and materials, PUMA targets 100% certified sourcing for cotton, polyester, leather, and down.
• The company plans to increase the use of recycled polyester in apparel to 75%.
• PUMA aims to have 90% of its footwear products include at least one sustainable material component.
• In the fair income area, PUMA conducts fair wage assessments in its top five sourcing countries. The company supports freely elected worker representatives at 100% of its core suppliers.
• PUMA ensures that 100% of workers receive wages through bank transfers to promote transparency and security.
• For biodiversity, PUMA supports the development of science-based biodiversity targets.
• The company aims for 100% certified sourcing of cotton, leather, and viscose materials. PUMA commits to using no exotic skins or hides in its products.

Conclusion

Puma began as a performance sports brand. Now it’s a global style icon. Today, Puma blends athletic tech with street-ready fashion. It teams up with top athletes, designers, and celebrities to stay fresh. Bold colours, sharp silhouettes, and new drops keep fans excited. Constant upgrades improve comfort, fit, and durability.

Puma maintains its sporty DNA while looking modern and fearless. By combining sport, fashion, and a strong identity, Puma continues to win new customers.

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