Key Takeaways
- Tallinn based Pickmybrain closed a 2.1 million dollar pre seed round to scale its AI “Digital Brains” platform for experts and public figures.
- The round was backed by business angels including Insilico Medicine early investor Garri Zmudze and investment platform Raison.app, which manages 250 million dollars in assets.
- Funds will go into team expansion, product development, and international growth, as the startup targets professionals who want to monetize expertise without full time content creation.
- Formerly known as WOIS.io, the company already serves more than 1,000 professionals building AI personas that handle routine queries while escalating higher value questions.
Quick Recap
Tallinn based AI startup Pickmybrain has raised 2.1 million dollars in pre seed funding to build “Digital Brains,” AI versions of experts that can answer questions and monetize their knowledge at scale. The round, announced publicly via a post highlighted by The SaaS News on X, was led by a group of business angels, including Garri Zmudze, alongside Raison.app and other investors. The capital will support team growth, product enhancements, and expansion into new international markets as Pickmybrain positions itself in the emerging AI expert economy.
Building AI “Digital Brains” for the Expert Economy
Pickmybrain’s core product turns subject matter experts, celebrities, and public figures into AI powered “Digital Brains” trained on their content, communications, and domain knowledge. These Digital Brains handle routine inbound questions automatically, while routing complex or high value queries back to the human expert via asynchronous video or personalized responses, preserving a sense of direct access without the time burden of one to one calls.
The 2.1 million dollar pre seed round pulls together a network of investors aligned with AI and longevity themes, led by business angel Garri Zmudze and investment platform Raison.app, which oversees roughly 250 million dollars in assets. Management plans to use the fresh capital to hire across engineering and go to market roles, deepen the AI stack that powers each Digital Brain, and expand from its Tallinn base into larger English speaking markets where expert knowledge platforms and AI assistants are gaining traction.
Pickmybrain is also emerging from a rebrand: the company previously operated as WOIS.io before repositioning itself around the more consumer friendly Pickmybrain identity. The platform already counts more than 1,000 professionals and public figures who are experimenting with packaging their expertise into AI personas, signaling early product market fit in a niche that sits between traditional coaching, expert networks, and AI chatbots.
Why This Funding Matters Now?
The raise comes amid a broader shift from ad driven creator platforms to direct monetization models where users pay for access to specific expertise rather than generic content feeds. Pickmybrain’s model aligns with an emerging “expert economy” in which AI tools capture and scale an individual’s know how, similar to how Patreon enabled creators to monetize content but with an AI native layer that does the heavy lifting of interaction.
At the same time, AI personas and digital twins are entering the mainstream, illustrated by recent high profile deals where influencers license their likeness for AI powered versions of themselves, giving Pickmybrain a timely foothold in a fast forming market. The company is not alone: a growing field of startups are working on AI companions, cloned voices, and expert bots, but most remain either entertainment focused or tied to single platforms, leaving room for a dedicated, cross vertical expert knowledge marketplace.
Competitive Landscape
Below is an indicative comparison between Pickmybrain and two emerging peers in the AI expert persona space: Personal.ai and Delphi Labs (example of a smaller expert bot studio), framed as “agentic” knowledge tools rather than general purpose LLMs. Public metrics are still evolving, so some fields are directional or based on typical ranges disclosed by these types of platforms.
AI Expert Persona Platforms
| Feature/Metric | Pickmybrain | Competitor A (Personal.ai) | Competitor B (Delphi Labs studio model) |
| Primary focus | AI “Digital Brains” for experts & public figures | Personal memory and expert style AI companion | Custom expert bots for niche creators and coaches |
| Typical context window | Built on underlying LLMs with long form context tuned to each expert’s corpus, often in the 100K token class | Similar long context via partnered LLMs focused on personal data histories | Project based context windows optimized around each client’s content library |
| Pricing per 1M tokens | Usage based SaaS pricing for Digital Brain interactions, generally positioned at mid market SaaS rates rather than raw API pass through | Freemium plus subscription tiers, with effective token cost lowered through consumer pricing bundles | Custom pricing per studio engagement; token costs blended into retainers |
| Multimodal support | Text first with growing use of async video and rich media hooks around the expert | Text and personal media (notes, images, documents) depending on user tier | Text, video scripting, and content repurposing tools for creators |
| Agentic capabilities | Routes routine questions to AI, escalates complex issues to the human expert, maintains context across interactions | Acts as a personal AI that learns user preferences and surfaces suggestions across apps | Builds semi autonomous funnels that answer FAQs, collect leads, and package knowledge products |
| Target customer segment | Professionals, celebrities, public figures wanting scalable access without constant content creation | Power users and professionals who want a personal AI memory layer | Niche creators, coaches, and small agencies wanting tailored expert bots |
While Pickmybrain appears to focus more heavily on routing and escalation between AI and human experts, competitors such as Personal.ai lean into personal knowledge management and omnipresent assistants. Delphi style studios can be more flexible for bespoke projects, but Pickmybrain’s marketplace approach could scale faster if it continues to attract high visibility experts and refine its pricing around usage based interactions.
Bayelsa Watch’s Takeaway
I think this is a meaningful pre seed round because it validates a very specific thesis: that experts do not want to become full time creators, but they do want scalable ways to package their expertise. In my experience, the most successful AI tools in this category are the ones that respect the human at the center, and Pickmybrain’s routing model between Digital Brain and expert sits squarely in that camp. I see this raise as modest in size but bullish for the emerging expert economy, especially as more professionals experiment with AI personas alongside traditional consulting, coaching, and speaking.
I generally prefer platforms that lean into clear monetization mechanics and real user willingness to pay, and on that front Pickmybrain looks better positioned than many generic “AI companion” apps that struggle with retention. If the team can execute on international expansion and maintain quality across thousands of Digital Brains, this round could be the foundation for a durable, subscription driven SaaS business rather than just another AI novelty.
