Eros Now Statistics By Revenue and Facts (2026)

Introduction

Eros Now Statistics: Eros Now is a digital streaming service wholly owned by Eros Media World. Launched in 2012, the platform streams Bollywood movies and regional Indian entertainment, including music videos, web series, and TV shows. Eros Now has grown its international presence to serve customers across 150 countries during the past ten years. Eros Now maintains a substantial global user base despite facing fierce competition from OTT platforms, which include Netflix, Amazon Prime Video, and Disney+ Hotstar.

The article presents current Eros Now statistics, which include subscriber numbers and revenue figures, demographic data, and market share information.

Editor’s Choice

1. Eros Now has 224 million registered users and around 39.9 million paid subscribers, which demonstrates that the platform reaches a large audience across different countries.
2. India contributes 60.11% of total platform traffic, with 5.62% year-over-year visitor growth, making it the dominant market.
3. Pakistan shows strong regional demand for Indian digital content because it accounts for 8.24% of traffic, while users increased by 14.53%.
4. France represents 5.01% of visitors but recorded the fastest growth at 30.54%, highlighting rising international interest.
5. Bangladesh users account for 3.79% of the total population, although traffic decreased by 8.63%, which shows that the region experiences temporary unstable periods.
6. Nepal posted 2.53% new user growth and maintained 47.22% user retention, which indicates that users engage with the platform at high levels.
7. The content library contains more than 12000 movies and shows, which makes it one of the biggest Indian cinema collections available on an OTT platform.
8. The service contains more than 4400 short-form videos, which help to increase the daily user engagement rate through their daily active users.
9. The platform contains more than 250000 high-definition music tracks, which creates a combined video and music streaming service.
10. Content premieres are produced in 9 major languages, while 16 languages are supported through subtitles and dubs.
11. The market value decreased from ₹2,982 crore in FY2022 to ₹707 crore in FY2025, resulting in a 76% loss of valuation.
12. Enterprise value decreased from ₹7,746 crore to ₹1,801 crore, which shows that enterprise value dropped by 77% during the period of financial restructuring.
13. Operating cash flow dropped from ₹1,791 crore in FY2023 to –₹213 crore in FY2024, while free cash flow fell from ₹1,781 crore to –₹710 crore, which shows the company faces difficulties with cash management.

Eros International Q3 FY26 Financial Analysis

(Source: scanx.trade)

• According to the official Q3 FY26 standalone filings of Eros International reflects a mixed trajectory within the OTT streaming and digital entertainment industry.
• The company reported net sales of ₹872 lakhs, representing a 17.84% increase compared with ₹740 lakhs in Q3 FY25, suggesting modest improvement in its core media distribution and content monetization business.
• However, the broader financial metrics highlight significant pressure on profitability and overall income streams.
• A key driver behind the weak earnings profile is the sharp decline in other income, which fell dramatically from ₹2,505 lakhs in Q3 FY25 to ₹500 lakhs in Q3 FY26, marking a steep 80.04% contraction.
• As a result, total income dropped by 57.73%, decreasing from ₹3,245 lakhs to ₹1,372 lakhs, reflecting reduced non-operational gains and financial adjustments.
• While the company posted a net profit of ₹1,673 lakhs in Q3 FY25, it reported a net loss of ₹505 lakhs in Q3 FY26, signaling a major shift in earnings momentum.
• Consequently, earnings per share (EPS) declined from ₹1.75 to –₹0.53, underscoring weakened shareholder returns.

Eros Now Statistics By Region

(Reference: sci-tech-today.com)

• Eros Now derives its primary streaming platform traffic from digital markets, which are developing especially in South Asian regions.
• India dominates with approximately 60.11% of total website traffic, recording a 5.62% growth in visitors, highlighting the country’s strong influence in the OTT streaming ecosystem.
• Pakistan accounts for 8.24% of total website traffic because user activity has increased by 14.53%, which shows that people want to watch digital content from their local area.
• France only brings 5.01% of total visitors yet shows the highest growth rate at 30.54%, which indicates more international viewers want to watch Indian streaming shows.
• Bangladesh has 3.79% of platform users, but its traffic decreased by 8.63%, which indicates market volatility.
• Nepal achieved the highest new user growth rate at 2.53% while its user retention for existing users reached 47.22%.
• The platform receives about 20.31% of its total traffic from different international markets, which shows its growing international audience base.

Eros Now Market Cap Decline And Enterprise Value Shift

(Source: perplexity.ai)

• The valuation metrics of Eros Now and Eros International show major valuation changes between FY2022 and FY2025 because the OTT streaming and digital entertainment industry faces broader market difficulties.
• The market capitalization declined sharply from ₹2,982 crore in March 2022 to ₹707 crore by March 2025, which represents a drop of nearly 76% and shows that investor confidence has decreased while equity valuation has declined.
• The cash reserves experienced fluctuations because they increased from ₹41 crore in 2022 to ₹918 crore in 2023 before they dropped to ₹80 crore in 2024 and ₹16 crore in 2025.
• The company reduced its total debt from ₹4,805 crore in 2022 to ₹1,110 crore in 2025, which demonstrates its ongoing process of decreasing debt levels.
• The enterprise value decreased from ₹7,746 crore in 2022 to ₹1,801 crore in 2025, resulting in a 77% decline in enterprise value.

Eros Now Cash Flow Dynamics

(Source: perplexity.ai)

• Eros Now shows its cash-flow path through Eros International, which exhibits considerable financial fluctuations in its OTT streaming operations between FY2022 and FY2025.
• The operating cash flow increased from ₹1,157 crore in 2022 to ₹1,791 crore in 2023, which demonstrated that the company had strong operational liquidity for its short-term needs.
• The fiscal year 2024 showed a complete reversal of the trend because the negative cash flow reached ₹213 crore, which improved to ₹32 crore in fiscal year 2025 as the company faced difficulties with revenue generation and operational problems in the digital entertainment sector.
• The company spent capital expenditures between –₹337 crore in 2022 and –₹496 crore in 2024, which showed it needed to keep investing in its content libraries, streaming infrastructure, and platform development.
• The organization started with cash balances of ₹918 crore in 2023, which declined to 16 crore by fiscal year 2025, showing that the organization had lost its cash reserves.
• The company experienced a free cash flow reduction from ₹1,781 crore in 2023 to –₹710 crore in 2024, which stabilized at ₹32 crore in 2025 because the company continued its financial restructuring process and cash-flow stabilization activities.

Eros International Receivable Risks And Credit Loss

• Eros International encounters major difficulties in managing its receivables because its related group entities still owe money to the company.
• The company currently reports outstanding trade receivables of ₹46,219 lakhs from Eros Worldwide FZE, which the company offsets against its payables worth ₹30,417 lakhs to arrive at net receivables of ₹15,802 lakhs.
• The company has additional receivables, which include ₹7,749 lakhs from Eros International Limited UK and ₹3,377 lakhs from Eros International USA Inc., thereby showing its financial liabilities to international subsidiaries.
• The company established credit loss provisions, which amount to ₹25,884 lakhs until fiscal year 2024-25, because of the financial status of its business partners.
• The company submitted applications to the Reserve Bank of India for approval of its delayed remittance settlements and netting arrangements, which it uses to handle its international financial commitments.

Eros International Under Regulatory Scrutiny

• Eros International faces severe regulatory issues that threaten to reduce both investor trust and corporate oversight standards in the Indian media and entertainment industry.
• The company became subject to enforcement action by the Securities and Exchange Board of India, which issued an Interim Ex-Parte Order on June 22, 2023, followed by a Confirmatory Order on October 13, 2023, imposing restrictions on certain company operations and directors.
• The official SEBI Confirmatory Order (October 13, 2023) and subsequent ED raids (February 2025) noted that Eros paid about ₹1,24,749 lakhs (roughly ₹1,247.49 Cr) in content advances, with the ED probing the potential diversion of roughly ₹2,000 crore masked through fictitious movie rights.
• The transactions in question have created doubts regarding the organization’s ability to maintain financial transparency and handle its capital distribution procedures.
• The Enforcement Directorate initiated investigation operations under Section 37(3) of the Foreign Exchange Management Act, 1999, which began at the company’s Mumbai-registered office and continued until February 6, 2025.

Eros Now Content Library and Regional Language Distribution

Average Revenue Per User (ARPU) Vs. Competitors

Eros International Liquidity Concerns And Strategic Recovery Outlook

• Eros International experiences serious financial challenges, which create doubts about the company’s ability to operate in the future.
• The audit revealed that the company incurred a pre-tax loss of ₹3,953 lakhs during the nine months that ended on December 31, 2025.
• The company faced intermittent failures to meet its statutory financial obligations, which created difficulties for maintaining its cash flow and operational liquidity.
• The organization plans to enhance its financial stability through three main strategies, which involve limiting its borrowing capacity, reducing operational costs, and maintaining existing cash balances.
• The company aims to generate revenue through licensing its film and music content library to create ongoing income streams for the digital entertainment and streaming industry.
• The organization currently works to obtain outstanding trade receivables while it raises new capital through its strategic activities.
• The Board of Directors approved financial results on February 13, 2026, despite existing difficulties, because management continues to create financial statements using going-concern assumptions, which they expect to improve company financial stability through their liquidity enhancement initiatives.

Conclusion

Eros Now remains one of the early pioneers of the Indian OTT streaming industry. The platform has 224 million registered users and approximately 39.9 million paid subscribers, which enables it to draw international audiences through its extensive Bollywood content library. The company faces financial difficulties that restrict its ability to compete with larger platforms and maintain market share.

Eros Now needs to develop new content solutions and create regional shows while expanding its global presence to stay relevant in the fast-growing OTT market.

FAQ