Introduction

Calvin Klein Statistics: Calvin Klein is a top American fashion brand known for clean, modern style. It began in New York in 1968 and soon became widely known worldwide. The brand is loved for denim, underwear, perfumes, and its simple logo. Calvin Klein ads are bold, iconic, and widely discussed. With sharp tailoring and minimalist design, it makes everyday basics look premium and modern.

From classic jeans to signature scents, Calvin Klein has influenced pop culture and street fashion for decades. Even today, it stands for confidence, effortless style, and timeless elegance.

Editor’s Choice

  • In the first 9 months of 2025 (through Nov 2, 2025): USD 2,884.3 million in revenue, up approximately +2.6% YoY versus USD 2,811.0 million in the prior-year period.
  • In February 2025, the company generated USD 1,316.0 million in North America, which represented approximately 34.1% of total revenue.
  • The Instagram analytics for Calvin Klein (@calvinklein) were last updated in February 202,6, and the account has 26,041,786 followers.
  • As of January 31, 2026, 39 influencers have shared at least one sponsored post for Calvin Klein.
  • Calvin Klein spent less than USD 100 million on advertising over the last 12 months.
  • In Q2 2025, the company reported that net revenue fell 3% to USD 1.68 billion, a notable decline given Coty’s Calvin Klein Beauty license.
  • Calvin Klein achieved an estimated 12.9 million in social engagement during NYFW Spring 2026, representing a 1,168% increase over the brand’s February engagement.
  • In January 2026, calvinklein.us received approximately 13.2 million visits.
  • As of December 2025, Turkey is the largest source of traffic to calvinklein.com, accounting for 20.73% of total visits (approximately 176.92K), with desktop and mobile accounting for 50.47% and 49.53%, respectively.
  • In 2025, the APAC region had 2,700 Calvin Klein retail locations.

About Calvin Klein

MetricsDetails
CompanyCalvin Klein Inc., a PVH-owned fashion brand
Parent companyPVH (since 2002)
HeadquartersNew York City, USA
Founded1968
TypeSubsidiary
IndustryFashion
FoundersCalvin Klein and Barry K. Schwartz
Key leadersDavid Savman (Global Brand President), Zac Coughlin (CFO)
Area ServedWorldwide
Products sellsClothing, perfumes, underwear, watches, and more
ServicesRetail (stores + online)
Websitecalvinklein.com

Calvin Klein Financial Performance

  • According to sec.gov, for the fiscal year ended February 2, 2025, Calvin Klein generated USD 3,856.7 million in total revenue.
  • Calvin Klein generated USD 1,316.0 million in North America, which represented approximately 34.1% of total revenue.
  • Meanwhile, the company generated USD 2,540.7 million in international revenue, representing approximately 65.9% of total revenue.
  • It also delivered USD 477.5 million in segment EBIT (North America + International combined), implying an EBIT margin of approximately 12.4%.

2025 Quarterly Revenue

  • Q1 FY2025 (ended May 4, 2025): Calvin Klein generated USD 886.1 million in revenue, which was approximately 0% YoY compared with USD 886.8 million in the prior-year quarter.
  • Q2 FY2025 (ended Aug 3, 2025): USD 980.0 million in revenue, increasing approximately +5% YoY versus USD 930.3 million in the prior-year quarter.
  • Q3 FY2025 (ended Nov 2, 2025): USD 1,018.2 million in revenue, rising approximately +2% YoY compared with USD 993.9 million in the prior-year quarter.
  • In the first 9 months of 2025 (through Nov 2, 2025): USD 2,884.3 million in revenue, up approximately +2.6% YoY versus USD 2,811.0 million in the prior-year period.

Calvin Klein’s Instagram Performance Analysis

  • According to the HypeAuditor report, the Instagram analytics for Calvin Klein (@calvinklein) were last updated in February 202,6, and the account has 26,041,786 followers.
  • Moreover, the engagement rate was 0.07%, which the report classifies as Average compared with similar accounts.
  • The account averages about 4,900 likes and 49 comments per post.
  • In February 2026, the follower growth rate declined by 0.17%, which the report classifies as Low relative to peers.
  • The account’s content is primarily associated with Fashion, Fashion Trends, Women’s Fashion, Lingerie & Intimates, Kids Fashion, and Formal Wear.
  • The account is ranked 3,883 worldwide based on overall performance and audience quality.
  • The account ranks 131st in Russia based on performance and audience quality.
  • The account ranks 6th in “Clothing & Outfits” in Mexico, based on category-specific performance and audience quality.
  • The source indicates that registration is required to access additional details (e.g., more detailed engagement quality metrics and up to 12 months of historical data).
  • The excerpt references sections such as Monthly Income, Earnings chart, and Net worth data, but no USD figures are provided.

Influencer Marketing

  • As of January 31, 2026, 39 influencers have shared at least one sponsored post for Calvin Klein, according to Modash.

Paid Media/Advertising Footprint

  • MediaRadar estimates that Calvin Klein spent less than USD 100 million on advertising over the last 12 months.
  • Calvin Klein placed ads across more than 100 different media properties.
  • The company also launched and actively promoted 2 new products.
  • MediaRadar’s contact records list 80 people in marketing roles at Calvin Klein and 2 people at its agencies.

2026 Campaign/Product Marketing

  • The relaunch includes three new “Euphoria Elixir” fragrances like Solar, Magnetic, and Bold, and they are scheduled to launch in March 2026.
  • According to Vogue, the company reported that net revenue fell 3% to USD 1.68 billion, a notable decline given Coty’s Calvin Klein Beauty license.
  • The Euphoria relaunch was not a quick update; it was developed over about two years, suggesting a longer-term product and marketing reset.
  • Calvin Klein is positioning the relaunch as a premium offering, with fragrance concentration up to 28% and a listed price of USD 129 for 100 ml.
  • Gen Z uses fragrance frequently, averaging at least 3 applications per week, supporting a demand case for regular replenishment and multiple-scent ownership.

Fashion Event Performance

  • Calvin Klein’s NYFW Spring 2026 social performance: As reported by WWD, Calvin Klein achieved an estimated 12.9 million in social engagement during NYFW Spring 2026, which represents a +1,168% increase compared with the brand’s social engagement in February.
  • NYFW Spring 2026 overall event media value: Coverage from Launchmetrics indicates that the event generated approximately USD 340.3 million in Media Impact Value (MIV) across the overall event.

Calvin Klein Website Traffic

Calvin Klein Website Traffic

(Source: similarweb.com)

  • In January 2026, calvinklein.us received approximately 13.2 million visits.
  • The average duration of a website visit was 1 minute and 47 seconds, and the average number of pages per visit was 4.01.
  • According to Semrush, in December 2025, calvinklein.com recorded 853.63K visits, with visitors spending an average of 3 minutes and 10 seconds per session; compared with November, the site’s traffic increased by 4.34%.
  • Moreover, around 25.66% of visits originate from desktop computers and 74.34% from mobile devices.

By Country

Country All devicesDesktopMobile
Turkey20.73%176.92K50.47%49.53%
Japan20.10%171.56K23.68%76.32%
United States11.41%97.37K30.79%69.21%
India8.97%76.6K14.79%85.21%
Italy5.90%50.32K2.59%97.41%

(Source: semrush.com)

  • As of December 2025, Turkey is the largest source of traffic to calvinklein.com, accounting for 20.73% of total visits (approximately 176.92K), with desktop and mobile accounting for 50.47% and 49.53%, respectively.
  • Japan is the second-largest source, accounting for 20.10% of total visits (approximately 171.56K visits), with 23.68% on desktop and 76.32% on mobile.
  • The United States accounted for 11.41% of total visits (approximately 97.37K), with 30.79% on desktop and 69.21% on mobile.
  • India secured 8.97% of total visits (approximately 76.60K), with 14.79% on desktop and 85.21% on mobile.
  • Italy recieved 5.90% of total visits (approximately 50.32K), with 2.59% on desktop and 97.41% on mobile.

Calvin Klein Product Statistics

CategoryProductsSpecificationsKey FeaturesPrice
Men’s underwearIcon Cotton Stretch 3-Pack Boxer Brief (NB4394)3-pack; 95% cotton / 5% elastaneSoft stretch comfort; everyday fit; breathable feelUSD 88
Women’s brasIcon Cotton Modal Unlined Bralette (F3785)53% cotton / 35% modal / 12% elastaneWire-free, no padding, easy pull-on racerback; flexible logo bandUSD 30
Men’s tees (multipack)Cotton Classics 3-Pack Crewneck T-Shirt (NB4051)3-pack; 100% cotton; 31″ lengthSoft, breathable; tag-free; classic fitUSD 52.50
Women’s denim90s Straight Jeans (47B918G)100% cotton denimRigid “break-in” feel; relaxed straight leg; logo patchUSD 149
Men’s hoodiePremium Terry Relaxed Monogram Fleece Hoodie (4RC278G)86% cotton / 14% polyester; 27.5″ lengthRelaxed fit; kangaroo pocket; drawstring hood; monogram embroideryUSD 119
Women’s sneakersWomen’s Alvea SneakerUpper: synthetic + textile; rubber soleKnit upper; lace-up; everyday comfortUSD 109
BeltsReversible Round Buckle Belt (LL000074)1.2″ width; 50% polyurethane / 50% split leatherReversible (2-in-1); polished buckle; clean edgesUSD 64.50
Bags (India listing)Hailey Crossbody Bag (Monogram Print)Dimensions: 22.23 × 8 × 17.15 cm (approx.)Compact daily crossbody; monogram style₹5,099
Fragrance (unisex)CK One EDT200 ml; shelf life commonly shown as 5 years on Sephora product pages; notes include green tea, papaya, bergamotFresh, clean, everyday unisex scent₹5,950
Fragrance (men)Eternity EDP for Men100 ml; pack dimensions shown: 9 × 4 × 14 cmWoody-fresh direction (modern masculinity positioning)₹6,250
Hair & body mistCK Cotton Musk Hair & Body Mist-236 ml236 mlLight “second-skin” vibe; made for hair + body₹3,300
Fragrance (men)CK Defy EDP200 mlFresh + woody profile (positioning); premium size₹8,850
New premium launch (fragrance)Euphoria “Elixir” line100 ml; “up to 28%” dose mentionedMore intense, higher-end Euphoria rebootUSD 129

Calvin Klein Stores

  • According to PVH’s 2025 materials, the APAC region includes nearly 2,700 Calvin Klein retail locations.
  • As of February 2, 2025, PVH reports leasing and operating approximately 1,400 retail locations across the United States, Canada, Europe, Asia-Pacific, and Brazil.
  • It also sells through approximately 1,400 company-operated free-standing store locations and approximately 1,500 company-operated shop-in-shop/concession locations worldwide under the combined Tommy Hilfiger and Calvin Klein trademarks.

Conclusion

Calvin Klein is more than logos and jeans. The brand changed modern fashion by making a simple style feel bold. It made underwear, denim, and everyday basics iconic. Even as trends change, its strength stays the same: clean design, strong branding, and a smart sense of culture. If it mixes its heritage with fresh ideas, Calvin Klein can stay a global favourite.

FAQ

Is Calvin Klein a luxury brand?

Calvin Klein is a premium designer brand, priced below top luxury houses but above most fast fashion brands.

Why are Calvin Klein ads so famous?

They’re bold, minimal, and provocative, featuring celebrities and strong visuals that shape pop culture conversations.

Where are Calvin Klein products made?

Production is global and varies by item; check the label for the specific country of origin.

Is Calvin Klein good for everyday wear?

Yes, it’s great for daily wear, offering comfortable basics, underwear, denim, and clean, versatile styles.

How do I find the best deals on Calvin Klein?

Shop official sales, outlet stores, trusted retailers, and seasonal discounts; avoid unknown sellers with unreal prices.

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