Audi Automotive Statistics By Market, Sales And Revenue (2026)

Introduction

Audi Automotive Statistics: Audi still shines when it comes to premium cars due to its combination of new technology, performance, and ever-changing market strategy. In 2024, when Audi faced a supply chain issue, you can see that even then, Audi managed to sell approximately 1.7 million vehicles around the world, and it only shows the dominance and strength as a major player in the global auto industry. Audi also delivered over 164,000 electric vehicles (EVs) globally in 2024, representing a dominant growth area in their path towards sustainable transportation.

Large economies like China and North America continue as Audi’s largest markets, while other rising regions continue to build momentum. All of these facts reflect Audi’s transition from a traditional automotive manufacturer to an EV-centric one, and that they are still committed to balancing their legacy strengths to be purely electric tomorrow.

Editor’s Choice

• Total Audi brand deliveries in 2024 declined 11.8% to 1.67 million vehicles. 
• Audi has a worldwide premium auto market share of about 8.5% in 2024.
• In 2025, global all-electric Audi deliveries hit a record 223,000+ vehicles.
• According to Statista, by 2025, the global average price of an Audi will be about $48,000 based on volume sold.
• The Q5, A6, and Q3 ranked as the three best-selling Audi models globally in 2024, with the Q5 alone moving 298,000 units worldwide.

General Audi Automotive Vehicles Statistics

• Audi’s 2024 revenue hit €64.5 billion, with an operating profit of €3.9 billion and an operating margin of 6%.
• Total Audi brand deliveries in 2024 declined 11.8% to 1.67 million vehicles. 
• Audi’s top three global bestsellers in 2024 were the Q5 (298,000 units), A6 (244,000 units), and Q3 (215,000 units). 

• In 2024, only 241,000 Audi sold in North America, where around 29,000 of those were fully electric.
• Audi delivered 164,480 fully electric models globally in 2024, with the Q4 e-tron accounting for almost 108,000 units.
• The Q5 represents around 25% of total Audi U.S. sales.
• 82% of past Audi owners in Germany said they’d buy one again as of mid-2024.
• Globally, Audi’s revenue is projected to reach US$85 billion in 2025, with a volume-weighted average vehicle price of around $48,000. 
• Audi launched around 10 new models in the U.S. at the end of 2025, including the A6 e-tron and next-gen Q5.

Audi Automotive Vehicles Market Share

• Audi has a worldwide premium auto market share of about 8.5% in 2024.
• In luxury, BMW had 2.2 million global sales, followed by Mercedes with 1.98 million autos sold, and then Audi with 1.67 million cars sold worldwide in 2024.

• Audi represents roughly 19.7% of Volkswagen Group’s total revenue in 2023, generating close to €63.5 billion.
• China is the number one market for Audi by far, generating approximately $29 billion, and projected to generate $31 billion in market size by 2028 with a compound annual growth rate (CAGR) of 1.22%.
• In the U.S., BMW led luxury auto sales with 371,346 units sold, followed by Mercedes with 324,528 units sold, and Audi with 196,576 units sold in 2024.
• Audi’s Q3 increased U.S. sales by 45% over 2024, indicating the entry-level pricing strategy is working.
• In EVs, orders for Audi electric models in 2025 were up 13% compared to 2024, and electric models were up by 58%.
• The global luxury car market that Audi competes in was valued at $593.8 billion in 2025 and is estimated to increase to $1.09 trillion by 2035 with a CAGR of 6.3%.

Audi Automotive Vehicles Sales Statistics

• Audi delivered approximately 1.7 million vehicles worldwide in 2024
• The three models carrying Audi’s global sales weight in 2024 were the Q5 (298,000 units), A6 (244,000 units), and Q3 (215,000 units), with the Q4 e-tron also punching hard on the EV side, delivering nearly 108,000 units worldwide.
• In the U.S. specifically, Audi sold 196,576 vehicles in 2024, a painful 14% decline from 228,550 units in 2023.
• In 2025, global all-electric Audi deliveries hit a record 223,000+ vehicles.
• In June 2025, Audi moved 131,517 vehicles across 32 major markets, with China leading at 52,735 units, followed by Germany (16,314), the U.S. (12,233), the UK (9,624), and Italy (6,468).

Audi Automotive Vehicles Sales Revenue Statistics

• In 2024, Audi’s total revenue was worth of €64.5 billion and net cash flow settled at €3.1 billion.
• Audi’s operating profit took a hard hit in 2024, sliding from €6.28 billion to €3.9 billion.
• In Q1 2025, Audi posted €15.4 billion in revenue, a healthy 12.4% jump against the same period in 2024.
• In Q3 2025, the Audi Group generated €48.4 billion in revenue.
• For the full year 2025, Audi’s revenue climbed 2% to €65.5 billion, driven by a richer product mix and a 36% surge in fully electric vehicle deliveries.

Audi Automotive Vehicles Sales by Country Statistics

• With approximately 618,000 vehicles delivered in 2025, China is by far Audi’s leading single-country market.
• Germany, where Audi has its headquarters, stands out as one of the brightest spots in 2025, with over 206,000 vehicles sold (+4%) and an impressive 89 percent increase in all-electric deliveries compared to the previous year.
• In 2024, around 123,000 units were supplied to the United Kingdom, while France saw around 48,000 in deliveries (−3%).
• North America (U.S./Canada/Mexico) achieved over 202,000 units in 2025 but was affected significantly by mid-cycle model transitions; however, U.S. tariff policies placed a lot of pressure on the North American performance.
• Hong Kong had a record year for Audi, with almost 729,000 deliveries (+13% compared to 2022), while other regional markets saw impressive increases as well:
• Argentina grew by 109%; India increased by 90%; Mexico rose by 32%; and Australia jumped by 29%. These results highlight Audi’s global growth story and support Audi’s continued expansion to areas beyond its historical regional strengths.

Audi Automotive Vehicles Price Statistics

• According to Statista, by 2025, the global average price of an Audi will be about $48,000 based on volume sold.
• For 2024, the Audi Q5’s MSRP was $45,300; with its new redesign coming in 2025/2026, that price will go up to $52,200. This price increase ($6,800) is due to significant enhancements made to the new Q5’s engineering (new PPC platform) and to improve the value of the vehicle.
• The price of the 2023 Audi e-tron (Audi’s first mass-market electric car) started at $66,800 for the e-tron SUV’s base model and increased to $94,900 for the e-tron SUV’s fully equipped Sportsback trim.
• The Audi Q6 e-tron is competitively priced against other electric SUVs, with the lowest starting price of any of them in the U.S. market at $65,095. It will compete against vehicles like the Cadillac Lyriq and Lexus RZ 450e while undercutting the Polestar 3 with a price of over mid-$70K.
• In the case of the 2025 Audi e-tron GT, the base price of the S model will be $126,795, while the price of the RS e-tron GT Performance model will be $168,295.
• Relative to the rest of Audi’s range, the value retention for the 2023 model year is currently at its highest level throughout Audi’s range.

Audi Automotive Vehicles Buyers Statistics

• The Q5, A6, and Q3 ranked as the three best-selling Audi models globally in 2024, with the Q5 alone moving 298,000 units worldwide.
• In 2024, Q3 sales increased 45% as buyers sought more accessible luxury SUV options, indicating buyers are increasingly price-conscious even within the premium segment.
• Audi’s certified pre-owned (CPO) sales jumped 29.3% in 2024, moving 48,225 units compared to 37,292 in 2023.
• Electric vehicle buyers are increasingly choosing Audi. Global deliveries of all-electric Audi models hit a record of over 223,000 vehicles in 2025.

Audi Automotive Vehicles Recent Statistics

• In 2025, Audi sold a total of about 1,623,551 vehicles throughout the world, but had also seen an increase of an astounding 58% in new orders of electric vehicle models over new orders from the previous year (2024).
• In 2025, Audi’s Brand Group Progressive achieved revenues of €65.5 billion due to having a better mixture of products as well as more battery electric vehicles (BEVs) being included in their sales mix.
• Audi’s Q6 e-tron was the standout vehicle with almost 64,000 Q6 e-trons transported to customers worldwide through the first three quarters of 2025.

Conclusion

Audi’s automotive industry is advancing toward environmentally friendly automobiles to offer new concepts in modern and futuristic technological solutions. Audi’s new research illustrates its ability to adapt and transform into newer systems through improved plans, innovations, and electric automobiles. Overall, Audi has continued to strengthen its position in the competitive luxury segment through electric vehicles (EVs), innovative technologies, and entering new markets.

Audi appears to be growing significantly toward EVs and offering advanced technology in order to prepare for future innovations and digital traffic solutions, and enhance its ability to compete within its established areas of business. Overall, Audi has grown from being simply an automobile manufacturer to becoming a contributor to the next phase of high-quality vehicles.

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